Join to apply for the Digital Marketing Manager (m/f/d) role at Work Selection
1 day ago Be among the first 25 applicants
Join to apply for the Digital Marketing Manager (m/f/d) role at Work Selection
As a first-tier supplier to our renowned business partner, Roche Diagnostics in Rotkreuz, we are immediately seeking a motivated and dedicated Digital Marketing Manager for a temporary assignment of one year with the possibility of extension.
Tasks
Create and own global digital marketing campaign strategies for seamless digital dialogues across the whole customer journey
Work in close partnership with marketing and business teams (Product Manager und Marketing Manager) to lead the digital marketing strategy und execution aspect of a launch or campaign
Serves as the single point of contact for all digital marketing activities for the assigned product launch or campaign
Provide best-in-class consulting to marketing and business teams in designing and executing digital marketing campaigns. Support affiliates and partners with market insights and clear guidelines.
Design and oversee all aspects of the digital marketing execution including marketing database, website/web platforms, email marketing, CRM, eCommerce, social media and display advertising campaigns.
Consult on strategic content that promotes products and programs to drive qualified traffic, and that position is effectively against competition
Participate in marketing squads for the end-to-end strategy for new product launches, campaigns and events lead and implement the agreed digital activation. Lead the digital marketing aspect of a marketing campaign.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Optimize tactics on the basis of data. Evaluate and implement emerging technologies / trends. Stay up to date with the latest technology and best practices. Research and forecast future sales and performance trends. Research competitors and provide suggestions for improvement.
Own digital performance reports: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Develop and monitor campaign budgets. Identify trends and insights, and optimize spending and performance. Track and measure SEO and Google Analytics metrics and provide reports. Suggest activities for improving the quality of online
Must Haves
Bachelor’s or Master’s degree or commensurate years of experience in communications, digital marketing, business, Information Technology, or Marketing
Minimum 3+ years of experience in digital marketing in a Global matrix organization
1-3 years of experience in a marketing agency
Proven experience in project management: able to manage multiple priorities, build an action plan, and follow-through independently
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Solid knowledge of website and analytics tools
Good working knowledge of content management systems (e.g.: AEM, Wordpress), email marketing tools (e.g.: Eloqua, Marketo), analytics solutions (e.g.: Google Analytics, Adobe Analytics), and sales enablement tools (Showpad)
Experience in setting up and optimizing PPC campaigns on all major search engines
Excellence in stakeholder management and communication in a team environment
Fluent in English (minimum C1)
Ability to travel (5%)
Nice to Haves
Experience in the Medical Device or Diagnostic industry
Extensive experience in at least one of the following topics is considered a strong plus: Account-Based Marketing, Digital Marketing Analytics, or eCommerce
Experienced in leading self-organized, empowered, and independent teams, like Squads, Communities of Practice, and Networks
Are you interested? Do not hesitate and submit your complete application documents online today.
We also process applications by post, but will not return them for administrative reasons. We look forward to hearing from you!
Wir wertschätzen Vielfalt und begrüssen daher alle Bewerbungen – unabhängig von Geschlecht, sozialer Herkunft, Religion, Alter und Identität. Zur leichteren Lesbarkeit und besseren Verständlichkeit verwenden wir nur eine Gender-Form. Selbstverständlich sind im jeweiligen Kontext alle Genderformen gleichermassen gemeint.
Seniority level Seniority level Associate
Employment type Employment type Temporary
Job function Job function Health Care Provider
Industries Medical Equipment Manufacturing
Referrals increase your chances of interviewing at Work Selection by 2x
Future Leader (f_m_d) in Sales & Marketing Digital Marketing & Communications Manager (80–100%) Brand Manager (all genders) – DulcoLax (Austria, Belgium & Switzerland) fixed term contract for 15 months Social Media / Digital Content Manager/in 10% Marketingmanager/in Online Marketing 80-100% We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr