Position:
The incumbent is responsible for leading our brand integration and brand activation initiatives across the HoReCa channel, new business channels and consumer fairs on the Swiss market. The role is responsible for planning, executing, monitoring and optimizing impactful brand experiences that drive awareness, engagement, and conversion.
Responsibilities:
Develop annual activation plans tailored to the HoReCa channel and key consumer fairs to drive brand visibility and trial, as well as identify and activate emerging channels
Plan and oversee brand activations and 121 promotions in HoReCa outlets, HoReCa-related pop-ups, consumer fairs and new channels with a focus on excellence in execution
Build strong relationships with HoReCa partners, event organizers, agency partners and key stakeholders to align activations with overall brand strategy and wider organizational initiatives
Align activation strategies with brand objectives and marketing campaigns and collaborate closely with activation, brand teams, sales and SI to ensure integrated execution
Train and support ambassadors, promoters, or sales staff to deliver impactful consumer experiences
Track and measure the effectiveness of activations and provide stakeholders with comprehensive post-project reports, evaluating performance against predetermined KPIs
Manage budgets effectively, ensuring cost efficiency and maximum impact, as well as provide actionable insights and recommendations for optimization of future activities
Requirements:
University degree in Marketing, Economics or similar
Solid experience in brand activation, event management or channel marketing
Proven track record of delivering activations in HoReCa, FMCG, or lifestyle industries
Strong project management and organizational skills
Excellent communication, relationship-building and negotiation skills
Creativity, agility, and a passion for brand building. Data‑driven mindset with experience in measuring ROI of activations and consumer engagement. Willingness to travel frequently to events and activations
Fluent English, German or French are considered a plus
What to expect:
Expect well‑being initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy.
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal‑opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
Are you ready to join us? Build your success story at JTI. Apply now!
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