Part 1: Tasks
* Develop and create new internal brand assets using AI tools, ensuring alignment with Bayer's brand guidelines.
* Adapt existing brand assets to meet current marketing needs and trends while maintaining brand integrity.
* Collaborate with the Brand Manager and LMR to ensure all assets adhere to quality standards and receive necessary approvals.
* Conduct regular reviews of existing AI guidance documents to ensure compliance with internal processes and standards.
* Present creative concepts and iterations to stakeholders for feedback and refinement.
* Stay updated on emerging AI technologies and trends that can enhance brand asset creation.
Part 2: Skillsets
* Proven experience in using AI tools for creative design and content generation.
* Strong understanding of brand guidelines and the ability to translate them into visually appealing assets.
* Excellent communication skills to collaborate effectively with team members and stakeholders.
* Familiarity with quality assurance processes in creative production.
* Ability to manage multiple projects simultaneously and meet tight deadlines.
* Knowledge of Bayer’s values and commitment to incorporating them into brand assets.
Part 3: Expectations
* Deliver high-quality brand assets that resonate with Bayer’s target audience and uphold the company's values.
* Ensure all produced creatives undergo thorough review and approval processes by the Brand Manager and LMR.
* Maintain a proactive approach to seeking feedback and iterating on designs to achieve optimal results.
* Demonstrate a commitment to continuous improvement and innovation in using AI for brand asset creation.
* Foster a collaborative relationship with internal teams to ensure alignment and understanding of brand objectives.
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