For one of our clients, a leading innovator in wireless connectivity solutions, we are recruiting a Product & Market Strategy Manager to join their team. Responsibilities : Conduct market and competitor analysis to identify trends, customer needs, and growth opportunities. Define product positioning, target segments, and value propositions for RFID solutions. Contribute to roadmap planning, pricing, and lifecycle management to ensure market alignment. Lead go-to-market initiatives and product launches, developing impactful sales and marketing materials. Support the global sales organization with product training and customer engagement. Collaborate with ecosystem partners and represent the company at industry events and conferences. Represent the compagny at industry events, conferences and webinars as an expert. Profile : Master's degree in Electrical Engineering, Computer Engineering, or a related technical discipline. Minimum 5 years of experience in product marketing, technical marketing, or product management. Strong analytical skills and ability to translate technical concepts into compelling business messages. Excellent communication skills in English (written and spoken); French is a plus. Occasional international travel.