Your responsibilities
:
Product positioning & audience ownership:
1. Apply and refine product positioning within established portfolio frameworks, ensuring clarity and resonance for assigned product audiences.
2. Apply and refine defined audience segments for the assigned product, articulating clear value propositions tailored to each segment.
3. Execute lifecycle marketing initiatives aligned with defined portfolio lifecycle strategy to drive awareness, activation, engagement, and retention.
4. Ensure alignment between product positioning, audience strategy, and commercial objectives.
End-to-end product marketing delivery:
5. Lead end-to-end product marketing execution for assigned products, translating defined portfolio frameworks into high-quality, performance-driven go-to-market delivery.
6. Develop structured acquisition, activation, and retention strategies in collaboration with CRM, digital, and data teams.
7. Define launch and adoption tactics for new initiatives, features, or product evolutions.
8. Translate strategic objectives into measurable campaign and performance roadmaps.
9. Implement and monitor defined KPIs across awareness, engagement, conversion, and retention, providing structured performance feedback and optimisation recommendations.
Growth & continuous optimisation:
10. Drive audience growth, adoption, and engagement through performance-driven marketing tactics.
11. Analyse performance data and adjust marketing approaches to maximise impact.
12. Contribute new ideas and optimisation opportunities to improve product performance within established frameworks.
Cross-functional collaboration:
13. Work closely with Product, Brand, Communications, Partner Marketing, and Fair Marketing teams to ensure integrated delivery.
14. Align strategic direction with operational and tactical execution in collaboration with project managers.
15. Contribute to leadership presentations and product positioning materials as required.
Budget and financial accountability:
16. Manage allocated product marketing budgets within approved portfolio parameters, ensuring disciplined execution and accurate forecasting.
17. Maintain structured reporting on performance metrics and growth outcomes.
18. Ensure financial accuracy and alignment with broader portfolio priorities.
Your profile:
19. 5–8+ years of experience in product marketing, growth marketing, or brand-led product environments.
20. Proven experience delivering end-to-end product marketing initiatives.
21. Strong understanding of audience segmentation, lifecycle marketing, and conversion strategy.
22. Experience working in cross-functional and international environments.
23. Strong analytical and performance-driven mindset.
24. Excellent project management and organisational skills.
25. Strong communication and stakeholder management capabilities.
26. Fluent in English; additional languages are a plus.
27. Willingness to travel as required.
28. Seniority level
Associate
29. Employment type
Full-time
30. Job function
Marketing
31. Industries
Artists and Writers and Events Services
Referrals increase your chances of interviewing at Art Basel by 2x
Get notified when a new job is posted. Set alert
Sign in to set job alerts for “Product Marketing Manager” roles.
or
New to LinkedIn?
By clicking Continue to join or sign in, you agree to LinkedIn’s,, and .
Similar jobs
32. (Senior) Brand Manager (m/f/d)
Basel, Basel, Switzerland 3 days ago
33. Senior Global Growth Lead Single Tooth Solutions SDIS - Temporary
Basel, Basel, Switzerland 2 weeks ago
34. Product Manager
Basel, Switzerland 2 days ago
35. Marketing Manager AT/CH
Basel, Basel, Switzerland 1 month ago
36. Senior Product Manager - mdpi.com (%)
Basel, Basel, Switzerland 1 month ago
37. Lead, Shore Excursions Ops
Basel, Basel, Switzerland 3 weeks ago
38. Head Product Management Ix & Specialty Care (m/w/d) %
Basel, Switzerland 2 days ago
39. Copywriter
Basel, Basel, Switzerland 3 days ago
40. Product Owner Advanced Analytics for Commercial Domain
Basel, Basel, Switzerland 1 month ago
41. Senior Intelligence Manager (Measurement)
Basel, Basel, Switzerland 1 week ago
42. Marketing Acceleration & Excellence Associate Director
Basel, Basel, Switzerland 2 days ago
43. Head Product Management AM
Basel, Basel, Switzerland 2 weeks ago
44. Global Ecosystem Insights Beyond TA Insights Product Enablement Leader
Basel, Basel, Switzerland 1 day ago
45. Senior Product Manager (w/m/d) Berufliche Vorsorge
Basel, Basel, Switzerland 2 weeks ago
46. Content Specialist
Basel, Switzerland 3 weeks ago
47. Leiter Marketing und Kommunikation m/w/d 80-%
Basel, Basel, Switzerland 1 month ago
48. Produktmanager (m/w/d) berufliche Vorsorge Teilzeit / Vollzeit
Basel, Basel, Switzerland 2 days ago
49. Associate Director, Commercial Insights and Analytics
Basel, Switzerland 2 weeks ago
50. Product Owner / Business Analyst 80-% (m/w/d)
Basel, Basel, Switzerland 1 week ago
51. Principal, Health Economics, Health Technology Assessment
Basel, Basel, Switzerland 2 days ago
52. Lifecycle Leader for Giredestrant
Basel, Basel, Switzerland 1 week ago
53. Produktdaten Manager eCommerce (w/m/d)
Basel, Basel, Switzerland 2 days ago
54. Lead Media Relations and Public Relations
Basel, Basel, Switzerland 1 day ago
55. Digital Program Lead - Pharma Commercial, Global Digital & Data Analytics
Basel, Basel, Switzerland 2 days ago
56. Assoc Director Medical Communications - Switzerland
Basel, Basel, Switzerland 3 weeks ago
57. Produktverantwortliche:r
Basel, Switzerland 1 day ago
58. Senior Manager, Filmmaking & Storytelling
Basel, Switzerland 1 week ago
People also viewed
59. Assoc Director Medical Communications - Switzerland
Basel, Basel, Switzerland 21 hours ago
60. Associate Director, Commercial Forecasting
Basel, Switzerland 2 weeks ago
61. Scientific Software Documentation Specialist
Basel, Basel, Switzerland 1 day ago
62. Web & Digital Marketing Specialist (f/m/d)
Basel, Basel, Switzerland 1 day ago
63. Global Pricing & Tender Lead
Basel, Switzerland 2 weeks ago
64. Postgraduate Content & Social Media Manager:in Schweiz (80– %)
Basel, Basel, Switzerland 1 month ago
65. Category Manager - Packaging (m/w/d)
Basel, Switzerland 3 weeks ago
66. Market Access and Healthcare Affairs Manager (m/f/d)
Basel, Basel, Switzerland 3 days ago
67. Strategic Planning Manager Supply Chain
Basel, Switzerland 4 days ago
68. Manager - Artificial Intelligence & Data – AI Strategy
Basel, Basel, Switzerland 2 weeks ago
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.