Role Description
This role offers the opportunity to drive impactful consumer PR strategies for leading brands in the EMEA region. As a Public Relations Specialist, you will be responsible for building and initiating creative PR campaigns to increase awareness and visibility of our iconic brands. You will work closely with the Global PR Team to ensure alignment with overall plans and brand priorities.
You will oversee the creation and execution of highly effective consumer PR strategies in EMEA, manage external partners, and provide ongoing marketing communications counsel to brand marketing teams. Additionally, you will monitor and track external communications results, analyze trends, and present findings.
To thrive in this role, you must have a strong passion for media relations and communications, excellent verbal and written communication skills, and a deep understanding of the media landscape in France and Germany. Strong collaboration skills, attention to detail, and a hands-on approach are also essential.
Main Responsibilities:
- Develop and execute creative PR campaigns to increase brand awareness
- Manage external partners and collaborate with the Global PR Team
- Provide marketing communications counsel to brand marketing teams
- Monitor and track external communications results
Requirements:
- Bachelor's degree in Communication or related field
- 5-8 years of relevant public relations experience in EMEA
- Excellent knowledge of the media landscape in France and Germany
- Strong verbal and written communication skills in French and English
- Ability to travel up to 20% of the time