.Senior Specialist, Brand Strategy – Johnson Controls Brand page is loaded## Senior Specialist, Brand Strategy – Johnson Controls Brandlocations: Neuhausen-Schaffhausen-Switzerlandtime type: Full timeposted on: Posted Todayjob requisition id: WD30259348**What you will do**As Senior Specialist, Brand Strategy you’ll play a key role in contributing to the Johnson Controls brand strategy across the globe. You’ll help turn strategic direction into action and ensure consistent execution across teams, channels, and geos.This role focuses on the Johnson Controls enterprise brand. You will contribute to the ongoing evolution of our global brand strategy with brand messaging, campaign development, and ensuring alignment with established positioning, architecture, and governance. The role also includes ownership of brand health tracking and competitive benchmarking, providing analysis that supports strategic decision-making. Success requires a proactive, detail-oriented brand professional who thrives on collaboration and adds value through thoughtful contributions within established strategic frameworks. **How You Will Do It**Implementation of Strategic Brand Positioning* Contribute to the evolution of Johnson Controls’ brand positioning to help differentiate the company in competitive B2B markets through brand strategy frameworks, messaging platforms, and value propositions.* Conduct market research, customer insight analysis, and competitive assessments to inform strategic direction.* Work with internal and creative partners to ensure consistent positioning and delivery of brand representation.Brand health tracking* Monitor brand health performance metrics, driving to recommendations that breakthrough in the industry.* Steer and deliver competitive benchmarks and analysis for Johnson Controls global brand* Use data and insights to optimize brand visibility, engagement, and perception across platforms.* Present strategic recommendations and performance reports to senior stakeholders.Brand content & governance* Develop and evolve brand guidelines, templates, and toolkits to support consistent brand activation.* Lead governance efforts to ensure global adherence to brand standards, mapping progress and closing gaps.* Collaborate with internal teams to integrate brand standards into AI tools, naming systems, and taxonomy frameworks.* Oversee trademark usage and internal naming processes to maintain brand clarity and legal compliance.* Ensure brand assets are accessible, up-to-date, and aligned with strategic priorities.Campaign Development & Execution* Translate brand strategy into strategic brand narratives and content* Collaborate with internal creative teams and external agencies to develop campaign assets and ensure brand consistency.* Lead key thought leadership and positioning programs that build the equity and strength of the Johnson Controls brand.**What we look for****Required*** Native-level fluency in English, with exceptional writing and editing skills.* Bachelor’s degree in Marketing, Business, Communications, or a related field.* Prior experience in brand strategy and execution (positioning, identity, M&A, TM) with a strong sense of visual identity building blocks.* Demonstrated track record of collaboration and teamwork* Strong brand, analytical, project management and organizational skills* Bachelor degree in Marketing, Business Administration, or Communications.**Preferred*** Familiarity with HVAC, energy, automation, or smart building technologies.#LI-MP1#LI-HybridYour buildings have a purpose. They are places for people to live or work. Facilities for learning or healing. Venues for entertainment and shopping. Sites for the specialized storage of tangible goods or mission-critical data. Your buildings have a huge variety of functions; they are central to your mission. This is where Johnson Controls comes in, helping drive the outcomes that matter most. Through a full range of systems and digital solutions, we make your buildings smarter. A smarter building is safer, more comfortable, more efficient, and, ultimately, more sustainable. Most important, smarter buildings let you focus more intensely on your unique mission. Better for your people. Better for your bottom line. Better for the planet.At Johnson Controls, we’ve been making buildings smarter since 1885, and our capabilities, depth of innovation experience, and global reach have been growing ever since. Today, we offer the world’s largest portfolio of building products, technologies, software, and services; we put that portfolio to work to transform the environments where people live, work, learn and play. #J-18808-Ljbffr