Drive data-informed segment performance by transforming market, customer, and competitive insights into strategic actions. Enable growth through advanced analytics, KPI tracking, and predictive tools to optimize portfolio decisions, sales and marketing effectiveness, and strategic project execution.
Responsibilities
1. Analyze business, market, customer, and competitor data to provide basis for actionable recommendations in terms of portfolio and/or business opportunities or gaps.
2. Provide input to establish targets for sales performance for Market/Segment portfolio, such as product mix, sales volume, market share, or business development.
3. Develop dashboards and reports to monitor market trends, segment performance, and campaign effectiveness.
4. Collaborate with Sales Excellence team to ensure robust and scalable insight generation.
5. Measure and report segment growth vs. previous years and strategic plans.
6. Analyze business metrics for strategic "solutions" and provide actionable insights, especially on product mix gaps.
7. Track sales performance including profitability, volumes, market share, and cross-selling scores.
8. Support gap analysis for global Key Accounts and vs. target