Paid Social Creative Automation Specialist
Paid Social Media Ad Designer & Automation Specialist
EF Language Abroad, Zurich office. We offer immersive short‑term and long‑term language courses and programs across a range of languages in the countries where they’re spoken. The working language of our office is English and only CVs submitted in English will be considered.
Key Responsibilities
* Creative Production & Automation: Design, build, and manage dynamic ad templates and creative assets within Smartly.io, ensuring scalable and on‑brand ad production across Meta, TikTok, Snapchat, Reddit, and other paid social platforms.
* Dynamic Ad Personalisation: Leverage Smartly.io's creative automation capabilities to produce personalised, data‑driven ad variations at scale – tailoring messaging, visuals, and formats to specific audiences and markets.
* Creative Strategy: Collaborate with marketing and brand teams to translate campaign briefs into compelling visual concepts and ad formats that drive performance and align with EF's brand identity.
* Template Management: Build, maintain, and continuously improve a library of reusable ad templates within Smartly.io, adapting them for different languages, markets, and campaign objectives.
* Testing & Iteration: Design and execute structured creative A/B and multivariate tests across ad formats, visuals, copy variations, and audience segments to identify top‑performing creative combinations.
* Creative Performance Analysis: Monitor creative‑level performance data, identifying trends and insights to inform design decisions and optimise future ad production.
* Cross‑Team Collaboration: Work closely with paid social campaign managers, creative, and analytics teams to ensure creative assets are aligned with campaign goals and launch accurately and on schedule.
* Reporting: Contribute to weekly and monthly performance reviews with creative‑level insights, learnings, and recommendations for continuous improvement.
* Brand & Policy Compliance: Ensure all creative assets comply with platform specifications, data privacy regulations, and EF brand guidelines across all markets.
Required Skills and Qualifications
* At least 2 years of experience in paid social creative production or performance design, with hands‑on expertise in Smartly.io or a comparable creative automation platform.
* Deep working knowledge of Smartly.io's creative tools, including dynamic templates, feed‑based personalisation, and automated creative workflows.
* Strong visual design skills with proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects) or Figma, with a keen eye for creating compelling, platform‑native ad creatives.
* Ability to balance creative quality with performance objectives – understanding how design choices impact CTR, engagement, and conversion, and using data to drive creative decisions.
* Familiarity with ad specifications and creative best practices across Meta, TikTok, Snapchat, and Reddit.
* Excellent communication skills, with the ability to present creative concepts and performance insights clearly to both creative and marketing stakeholders.
What EF offers
* Discounts on EF programs for staff, staff friends and family for all EF Programs.
* Free use of EF Hello: a premium language‑learning app.
* Tuition reimbursement for continued education.
* Exciting opportunities for domestic and international travel.
Job Details
* Work location 8001 Zürich (ZH)
* Workload 100%
* Employment start Immediately
* Employment duration Permanent
* Qualification Skilled
* Work experience More than 1 year
* Education Bachelor’s degree from a university or equivalent
* English Orally: Very good knowledge, Written: Very good knowledge
* Contact By email ilc.people.culture@ef.com
EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique. EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.
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