Culligan is the global leader in water treatment since over 80 years.
We oversee every key stage of our products — from R&D, design, and manufacturing to sales, installation and maintenance.
We offer a wide range of solutions: water softeners, filtration systems, and water coolers — for both residential and business customers.
Culligan has been present in Switzerland for over 45 years. We are a dynamic, fast-growing company with nearly 150 employees across three entities. Our main offices are located in Le Mont-sur-Lausanne, Solothurn, Valais, Geneva, and Zurich.
Our teams embody and live our core values: Service Excellence, Innovation, Commitment, and Human-Centeredness. If these values speak to you, then join the Culligan Team!
Learn more about us at www.culligan.ch
As part of our growth, we are looking for a Digital Growth & Performance Manager
We are looking for a high-performing professional to own the digital marketing strategy and execution in Switzerland. You will be responsible for defining and executing digital strategies that fuel lead generation, optimize conversion, and increase marketing ROI. You will work with a cross-functional digital team and collaborate with regional/global stakeholders, brand, sales, and IT to ensure seamless execution across the funnel.
Your key responsibilities :
Develop and Execute Digital Strategies
Design and execute digital strategies aligned with business and category goals
Lead activation across key channels: paid media, SEO/SEM, email, CRO, website, etc.
Define and roll out a targeted social media strategy (Meta advertising)
Stay ahead of digital trends and translate them into growth opportunities
Build full-funnel strategies from awareness to conversion
Champion user-centric experiences across all touchpoints
Drive Performance Optimization Through Data
Define audience personas to drive segmentation and targeting
Own and optimize digital KPIs: traffic, CPL, CVR, bounce rate
Build and maintain dashboards to track performance and guide decisions
Analyze campaign results and generate actionable insights
Lead CRO and UX initiatives to improve website performance
Use AI and automation tools to support smart, compliant marketing execution
Management
Manage and develop the Digital Specialist
Own the digital marketing budget and drive ROI-focused decisions
Optimize tools, platforms, and agency collaborations at local and global level
What we are looking for:
7–10 years’ experience in performance marketing, full-funnel strategy and digital execution
Hands-on and strategic, equally comfortable designing a roadmap, briefing an agency, optimizing campaigns, or presenting results to leadership
Deep expertise in performance media, SEO/SEM, analytics, MarTech, and website optimization, with strong technical and data literacy
Strong leadership and collaboration skills, with experience managing teams and aligning cross-functional stakeholders (sales, brand, IT, external partners)
Fluent in both French and English. German would be an asset
What we offer :
The opportunity to play a key role in the digital acceleration of our company in Switzerland
A strategic and hands-on position where digital marketing is not a support function — it's a central growth driver
A culture where ideas are welcome, execution matters, and the customer is always at the center
A company recognized as a Best Workplace Switzerland 2024
A dynamic and collaborative environment, where people enjoy working together, challenge each other, and share a strong sense of purpose
If this opportunity resonates with your experience and ambitions, we look forward to receiving your complete application.
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