Role Purpose / Mission
Support client activations and daily operation of CRM team
Main Accountabilities
* Assist in the development and implementation of CRM strategies to enhance customer engagement, retention and upgrade, through various lifecycle programs and client events
* Coordinate client communication calendar and work closely with agency for communication production (MMS / eDM etc), with reference to global guideline and campaign assets
* Contribute creative ideas for client events & activations that aligns with brand DNA, and liaise closely with internal stakeholders and external partners to ensure seamless event planning, execution, and on-site coordination
* Conduct data analysis to support client communication strategy, monitor campaign performance and generate actionable insights to improve ROI
* Collaborate with external partners on the sourcing and development of member premiums
* Close partnership with IT & external agency to support CRM system solutions
* Handle and follow up on customer enquiries in a timely manner
* Provide daily administrative support, including competitor monitoring, inventory management and invoice processing
Main Objectives
* Assist CRM team to coordinate & implement client events & programs according to marketing calendar
* Support on data analysis to assess campaign performance
Knowledge, Skills and Experience
* Degree holder in Marketing, Communications or other related disciplines
* 1-2 years working experiences in marketing field
* Strong sense of responsibility, well-organized and good communication skills
* Strong in MS Office applications including Excel, Word and PowerPoint
* Good command of written & spoken English & Chinese
* Immediately available is preferred
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