The Virtual Marketing Manager (Social Media content management) is responsible for turning the company’s expertise, client stories, community authority, and educational content into consistent, measurable marketing that creates leads, warms referral relationships, supports sales conversations, and strengthens brand trust.
This is not a basic posting assistant or Canva-only social media role.
This is a strategic execution role for a specialized real estate and senior-transition platform. The right candidate must understand how to create marketing for two connected audiences:
B2C prospects: seniors, adult children, families, executors, trustees, and homeowners who may need help downsizing, selling a long-time home, coordinating repairs, managing belongings, or solving a complicated transition.
B2B referral partners: estate attorneys, elder-law attorneys, financial advisors, senior communities, placement agencies, care professionals, churches, civic organizations, fiduciaries, and other trusted advisors.
The Virtual Marketing Manager will manage social media, repurpose video content, edit short-form and long-form video, build email campaigns, support webinar creation and promotion, organize content calendars, create lead magnets and nurture sequences, and help make Swick Real Estate Group and Downsize Allies known as the trusted authority for downsizing, complex home transitions, and seller-focused real estate solutions.
Company Context
Swick Real Estate Group is a licensed real estate brokerage and seller-focused real estate authority. Downsize Allies is a specialized transition, concierge, capital, project-management, and support platform serving seniors, families, executors, trustees, and homeowners facing complex moves or property transitions.
The company’s message is broader than traditional real estate: We handle the house and everything else. Marketing must position the organization around clarity, control, and confidence through the SureSteps process, while carefully communicating the relationship between brokerage services, transition support, vendor coordination, and capital-based options.
This position is remote in the Philippines.
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