Responsibilities
* This position will implement and execute marketing programs for the Region and drive adoption and growth of surgical procedures. The focus will be in the specialties of Urology and Gynaecology, together with responsibility for marketing activities relating to da Vinci Single Port. The Marketing Manager is also expected to work with a cross‑functional regional sales and training team, working closely with the European marketing group as well as other departments including Medical Affairs, Clinical Affairs, FSO, GPA, GAVE and MACA.
* The primary function of this position is to be able to execute the following global marketing standards at a country/regional level: Open/MIS rate, National outcomes, surgeon/patient/hospital segments, reimbursement levels, incumbent surgical techniques and KOLs etc.
* Understand your market.
* Help define what is being driven and why within commercial org and keep all teams focused on this 'commercial strategy'.
* Maintain alignment on target procedures/products.
* Build value proposition stories, tools, events and engage 3Ps (Physician, Patient, Provider) with strong technique, outcomes and advanced technology.
* Develop speaker/teacher/executive programs.
* Quantify the impact (QTI) – clinical, economic, strategic evidence on da Vinci surgery to ensure support and partnership.
* Align with relevant surgical and executive societies.
* Develop and execute regional/country marketing tactics, including detailed activities, timeline and budget, strong collaboration with the European marketing team and local sales leadership.
* Strong partnering with clinical and capital sales teams in a growing competitive environment for analysis, targeting and regional action planning purposes.
#J-18808-Ljbffr