Overview
Apply now Job no: 583016
Contract type: Consultant
Duty Station: Geneva
Level: Consultancy
Location: Switzerland
Categories: Communication, Partnerships, Fund Raising
UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.
At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling. UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.
Visit our website to learn more about what we do at UNICEF.
For every child, the right to peace
Purpose Of Assignment
The incumbent is responsible for the Virtual Hub team’s profit and loss statement for markets and campaigns and supports digital-only fundraising operations across markets in the EAP and MENA regions. The Virtual Hub team is responsible for business profitability, new donor acquisition, revenue maximization, and the management of day-to-day operations. One of the key aspects of the role includes enablement and empowerment of regional fundraising teams at the market level to help strengthen long-term digital transformation and regional capacity building in digital fundraising, content, best practices, and process improvement. The end goal is to support financial sustainability and revenue growth through Performance Marketing, taking the region’s fundraising capabilities and results to the next level.
Scope Of Work
The consultant is responsible for:
* Profit & Loss, delivering business goals, and budgeting for selected global markets across MENA and EAP regions (Virtual Hub).
* Delivering digital campaign and paid media strategies in support of markets to drive growth in digital acquisition, conversion, and retention of supporters and donors.
* Advising and supporting the Virtual Hub team across functions (acquisition, paid media, content, website, post-acquisition, donor support, digital agencies), and providing technical and strategic expertise across performance marketing campaigns (search, social, email, etc.) to drive acquisition, conversion, lifetime value, loyalty, and donor retention.
* Supporting Knowledge Management through capacity building and knowledge transfer to global markets, with a focus on sharing learnings, best practices, and templates to help markets strengthen their digital fundraising programs.
Main Tasks
Drive long-term income growth through improved digital fundraising operations across the Virtual Hub and Regional markets:
* Support end-to-end operations of digital fundraising campaigns across VH Markets. Support acquisition, paid media, content, retention, post-acquisition, donor support, data, tech, and website teams to deliver revenue and new donor acquisition goals.
* Work with regional and global teams to grow market capabilities and fundraising results through paid media and retention campaigns.
* Support markets with best practices and processes to improve digital capabilities.
* Work with other PFP teams and external vendors/agencies during planning activities to ensure relevant digital expertise is utilized and that the resulting plans align with the Digital Revenue Strategy.
* In partnership with the global fundraising manager, assess the opportunity and support the execution of centrally coordinated digital marketing campaigns.
Support Global Markets With Best Digital Fundraising Practices
* Demonstrate and templatize effective digital fundraising practices to help global markets replicate them locally and grow their digital operations.
* Provide technical and strategic support for a mix of staff, agencies, and consultants to stay ahead of the curve on the latest digital fundraising practices.
Support high-quality partnership with leading ad engines such as META, Google, and others:
* Ensure that key stakeholders in IG and regional markets are informed of the shared impact (performance and lessons learned) of VH through advertising platforms and centrally managed campaigns.
* Develop and maintain the credibility, reliability, expertise, and a strong working relationship between the PFP IG team and ad-platform stakeholders to drive international expansion.
Support The Digital Talent & Knowledge Management Strategy
* Actively participate in creating a global digital fundraising community of skilled and engaged individuals who share experience and learnings to achieve outstanding results.
* Leverage Knowledge Management to improve digital fundraising results by identifying, sharing, and replicating case studies and best practices across markets.
* Promote the recruitment and retention of digital talent across markets to support improved digital fundraising results.
Work Assignment Overview
* Develop and support the Virtual Hub (VH) team that will be responsible for the digital strategy implementation, Profit and Loss (P&L) of the markets, and campaign activation.
Deliverables/Outputs
The consultant will provide the expected outputs for each of the 5 Deliverables at the end of each month, starting on 30 November 2025 and ending 31 October 2026.
* Deliverable 1: Deliver profitable income growth through improved digital fundraising and paid media performance marketing operations across Virtual Hub markets. KPI: defined per mutually agreed annual goals and OKRs.
* Deliverable 2: Develop and promote digital best practices to support markets through capacity building, skills training, and technical expertise. KPI: number of toolkits and documents produced.
* Deliverable 3: Build and maintain relationships with agencies and markets to implement digital campaign strategies. KPI: number of partners and team structures defined.
* Deliverable 4: Establish partnerships with ad platforms to support international expansion. KPI: number of active channels and team structures defined.
* Deliverable 5: Support capacity building and knowledge transfer across global markets. KPI: number of capacity-building resources produced.
Travel
Travel is not anticipated during the assignment. If travel becomes necessary at a later stage, it will be covered separately by UNICEF.
Qualifications
Education
* A first-level university degree (bachelor's degree or higher) in business, marketing, digital marketing, communications, engineering, social sciences, or a related field is required.
Experience
* A minimum of 8 years of relevant professional experience in marketing, online business, digital marketing, or customer service is required.
* Technical knowledge of performance marketing campaigns across META Advantage+ and Google Demand Generation is required.
* Proven experience managing at least $5 million in an annual ad spend.
* Demonstrated success in digital marketing programs yielding a 2:1 ROI and generating at least $6 million in revenue across five or more countries is required.
* Experience mentoring and training cross-organizational teams in digital performance marketing is required.
* Ability to conduct research and identify relevant content to develop engaging and profitable digital fundraising programs is required.
* Experience in marketing segmentation, AI, data management platforms, and ML-based attribution models is required.
* Experience working in agile environments focused on scrum delivery (2-week sprints) is desirable.
* Experience with Salesforce, GA4-360, DCM (CM360), DV360, attribution, pixel, and event tracking projects is required.
* Strong communication and interpersonal skills are desirable.
Languages
* Fluency in English is required. Knowledge of another official UN language is considered an asset.
Others
* Proven ability to learn new technologies or ad features and keep up with trends in the digital fundraising space.
* Strong communication skills with the ability to explain marketing solutions and data to non-technical colleagues.
For every Child
UNICEF\'s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).
To view our competency framework, please visit here.
Remarks
Please indicate your all-inclusive (lump sum) fees against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money.
Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein. Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
The selected candidate is solely responsible to ensure that the visa (if applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a WHO-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations, or interact with communities UNICEF works with.
UNICEF is committed to diversity and inclusion. We encourage applicants from all backgrounds. UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities.
UNICEF has a zero-tolerance policy on conduct incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. All selected candidates will undergo rigorous reference and background checks.
Advertised: 08 Sep 2025 W. Europe Daylight Time
Deadline: 22 Sep 2025 W. Europe Daylight Time
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