Description du poste
The Events Manager will oversee global event planning, ensuring strong alignment with Marketing and Commercial priorities while delivering a consistent brand experience worldwide. This role will establish clear guidelines for local market events, manage HQ-led events, and lead collaboration across the Events team, internal departments, regional markets, and external agencies.
Key responsibilities
Local Events & Guidelines
* Develop event guidelines, packages and toolkits for local markets
* Guide and stimulate markets on local event implementation
* Ensure consistency of brand positioning and experience worldwide
* Advise local markets on usage of CRM tool for event activations
* Capitalize on brand partnerships for local activations
Planning & Roadmap
* Manage the global event roadmap, aligned with priorities
* Plan and supervise execution of key international HQ events
* Coordinate with PR, Communication, Sales, Export and Product
Budget & Performance
* Manage HQ event budget, and guide local markets on distribution of event budgets
* Monitor event ROI and KPIs (brand visibility, client engagement, commercial impact)
Team & Agency Management
* Lead and develop the Events team at HQ and in markets
* Manage relationships with external Events agencies and vendors
#J-18808-Ljbffr