Join to apply for the Marketing Manager role at Movado Group Europe and LATAM
We are looking for a dynamic and strategic Marketing Manager to lead the development and implementation of marketing initiatives for the HUGO BOSS brand. This role plays a key part in shaping the brand’s global presence, ensuring alignment with overall objectives, and driving marketing excellence across all regions.
Working in close collaboration with the license partner, the Marketing Manager will oversee the creation and delivery of all marketing materials and provide comprehensive assets to support market execution. Acting as the main point of contact for regional teams and the licensor, this position ensures a seamless and consistent brand experience worldwide.
Key Responsibilities
* Development of Marketing Materials: Create and manage all marketing assets used for in‑store communication across both brick‑and‑mortar and digital environments
* Visual Communication: Oversee the production of all visual communication tools, including photos, PR imagery, advertising visuals, and related content
* Guidelines and Performance Tracking: Develop comprehensive guidelines and measurement tools to ensure continuous improvement in marketing execution
* Licensor Coordination: Collaborate closely with the licensor to fully leverage communication and marketing opportunities provided by the master brand
* Go‑to‑Market (GTM) and 360° Campaigns: Support the development and execution of GTM strategies and integrated 360° marketing plans, partnering with key markets to define and implement local marketing strategies
* Media Planning: Contribute to the planning and coordination of media activities to ensure optimal visibility and ROI
* Social Media Collaboration: Identify and capitalize on social media opportunities across licensor and retailer networks
* Regional Alignment: Liaise with regional marketing teams to understand specific market needs, challenges, and opportunities
* Retail Marketing Assets: Oversee the creation and management of displays, shop‑in‑shop concepts, and promotional gift sets
* Visual Merchandising: Develop and update visual merchandising guidelines for seasonal, regional, and ad‑hoc executions
* Training and Knowledge Sharing: Create and maintain central training materials and manage content on the online marketing platform
* Event Coordination: Manage the communication and documentation related to events, ensuring a best‑in‑class brand presentation
* Stakeholder Management: Serve as the primary point of contact for all regions and the licensor on marketing‑related topics
* Administrative Support: Handle administrative responsibilities such as purchase orders and other related tasks
Requirements
* Bachelor’s or Master’s degree in Marketing, Communication, or a related field.
* Minimum 5 years of experience in a similar marketing position within an international environment (FMCG, fashion, accessories, or related industries).
* Fluency in English and German required; French is a plus.
* Proficiency in MS Office (PowerPoint) and Adobe Suite (especially Photoshop); SAP experience is an advantage.
* Strong organizational, analytical, and communication skills.
* Agile, proactive, and a team player with a “can‑do” attitude.
* Comfortable working in a fast‑paced, dynamic environment with multiple priorities.
* Pragmatic, detail‑oriented, and structured in your approach.
Seniority level
* Mid‑Senior level
Employment type
* Full‑time
Job function
* Marketing
Industries
* Luxury Goods & Jewelry
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