Our client is a recognizable luxury brand.
The person in this position will report to the CMO and will have a team of 2 people.
RESPONSIBILITIES
* Trade Marketing Coordination: Lead and manage trade marketing activities across international markets.
* Strategy Development: Develop and execute trade marketing strategies aligned with overall business objectives and market trends.
* Customer Management: Craft and implement strategies to create exceptional customer journeys, focusing on engagement, retention, and loyalty programs tailored to high-net-worth individuals and affluent clientele.
* Clienteling Initiatives: Drive initiatives to cultivate and enhance relationships with key clients through personalized services and targeted marketing efforts.
* CRM Program Development: Establish and oversee a CRM (Customer Relationship Management) program designed to segment customers, personalize communications, and optimize the customer lifecycle management process.
* Product Launch Strategy: Collaborate with product development teams to create comprehensive launch strategies for new collections, ensuring alignment with brand positioning and market trends.
* Luxury Retail Excellence: Implement initiatives to elevate the luxury retail experience, including training retail staff on brand heritage, product knowledge, and delivering exceptional customer service.
* Experiential Marketing: Develop and execute experiential marketing strategies to create unforgettable brand experiences, including exclusive events, VIP dinners, and private viewings.
* Cross-functional Collaboration: Work closely with sales, marketing, and product teams to ensure seamless alignment and integration of trade marketing initiatives.
* Market Analysis: Conduct in-depth market research and analysis to identify opportunities and challenges within trade marketing activities.
* Budget Management: Effectively manage trade marketing budgets to ensure optimal allocation and ROI.
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