Overview About the Role: The GPD Strategy and Marketing Lead, GI, Senior Director role supports the GPD MCE head of GI Strategy & Marketing and the GI franchise community across GPD to further develop and refine the brand strategy and enable LOC franchise success.
Location and status: 8152 Glattpark (Opfikon) (ZH); 100% workload; By agreement; Permanent.
Responsibilities Embrace the MCE operating model and engage in co-creation, best practice sharing, and execution & tracking of franchise priorities across LOCs.
Support cross-functional alignment and leverage resources, skills, and capabilities in LOCs and Regional & Global functions (e.g., Medical, PVA, DD&T, Finance).
Drive bold growth for Entyvio—our #1 brand through FY25—by focusing on our winning agenda, sharpening our edge in a highly competitive market, and helping patients to live life at full volume.
Manage Entyvio Lifecycle Strategy and lifecycle initiatives for Entyvio, including Pediatric launch, brand maximization strategies, competitive readiness, and New market opportunities across EUCAN + GEM.
Champion DE&I initiatives in IBD as a strategic priority.
Across EUCAN and GEM, we aim to fuel a bold, collaborative, patient-focused approach to become a trusted, impactful IBD team.
Key Activities Portfolio & brand planning / strategy: develop deep understanding of market trends, success factors, and competitive dynamics across priority GI brands; maintain knowledge of related GI diseases, patient journey, competition, brand strategy and priorities.
Support GI franchise commercial strategy: serve as the main MCE point of contact with GPLS; lead lifecycle initiatives (biosimilar entry readiness, pediatric pre-launch and launch preparation) and broader brand maximization projects; assess and prioritize opportunities across EUCAN + GEM.
Lead DE&I in IBD initiative, embedding it as a strategic priority with tangible programs affecting patients, HCPs, and the IBD community.
Collaborate with regions and LOCs to achieve targets and maximize brand performance; develop consolidated GPD perspective for inline launches, including pediatric launches and brand max initiatives.
Refine GTM plan based on launch learnings and market events; develop plan update communications for LOCs, Regional Presidents & Regional Bus Ops.
Co-create and adapt brand plans, materials, and templates; support regional brand planning; inform medical and commercial strategies tied to LCM evidence generation.
Support co-creation of region-specific priorities, KPIs, and cross-functional execution; develop GPD commercial input to GI BD projects; build competitive intelligence and response strategies for biosimilars and market disruptions.
Support pricing and access strategies for late lifecycle contexts; support Entyvio leadership positioning in IBD through external engagements (e.g., KOLs, congresses).
Change management and ways of working Lead co-creation of commercial strategies and content with LOC teams in an agile, integrated model; ensure local relevance and alignment with GPD priorities across EUCAN and GEM.
Activate and embed the “GPD Way” of working with Collaboration Councils, Co-Creation Teams, and Engagement Forums to shape brand strategies and resolve challenges.
Champion agile execution and knowledge-sharing using the MCE Knowledge Hub and reusable content frameworks to accelerate launch readiness and patient-centric innovation.
Skills Embed technology-forward and AI-enabled approaches across strategy and execution; utilize AI tools, automated content workflows, and analytics to enhance decision-making and engagement.
Knowledge of the GPD healthcare landscape, including commercialization of assets and evolving trends & regulations.
Experience in TA-aligned franchise teams; familiarity with brand and franchise strategies and translating them into operational priorities.
Strong ability to connect across the GPD organization, collaborate, and build trust-based partnerships with MCE.
Demonstrated drive for results and a positive impact for patients, GPD, and Takeda globally; skilled in navigating complex decision-making processes; ability to analyze and synthesize business and financial performance.
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