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Job Title: Paid Ads & Google Ads Specialist
Employment Type: Part Time/Full Time/Contract
About Us: We are a fast-growing, high-end Dental and Medical Aesthetics Clinic offering a full spectrum of cosmetic dentistry and medical aesthetic treatments for hair, face and body. Known for our personalised care, clinical excellence, and strong patient relationships.
With a strong reputation for excellence and a growing client base, we are now seeking a results-driven Paid Ads & Google Ads Specialist to take ownership of our digital ad strategy, performance, and return on investment.
This is an exciting opportunity to work within a dynamic clinical brand focused on luxury healthcare experiences and exceptional results. You will be instrumental in driving targeted leads, increasing bookings, and enhancing brand visibility through strategic digital advertising.
Key Responsibilities:
* Plan, execute, and optimise paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and potentially TikTok and LinkedIn.
* Develop high-converting ad copy, creative briefs, and keyword strategies tailored to clinic services such as Invisalign, smile makeovers, lip fillers, anti-wrinkle injections, and skin rejuvenation.
* Monitor and manage campaign budgets, bids, and A/B tests to maximise ROI while maintaining CPL (Cost Per Lead) targets.
* Conduct audience targeting, geo-targeting, and keyword research specific to dental and aesthetic treatment searches.
* Set up conversion tracking using Google Tag Manager, Google Analytics 4, and Meta Pixel to measure campaign performance accurately.
* Produce weekly and monthly performance reports with clear insights, optimisations, and actionable recommendations.
* Collaborate with the clinic's marketing and social media teams to align messaging, landing pages, and seasonal promotions.
* Stay up to date with digital advertising trends, Google algorithm updates, and platform innovations to ensure best practices.
Required Skills and Competencies:
* In-depth experience with Google Ads (Search, Display, Performance Max), Meta Ads Manager, and relevant campaign management platforms.
* Strong understanding of the customer journey in a healthcare or aesthetics context, with experience in local lead generation.
* Excellent analytical and problem-solving skills, with proficiency in tools such as Google Analytics, Tag Manager, Data Studio, or Looker.
* Ability to create and implement structured ad testing frameworks (A/B tests, split tests, multivariate testing).
* Strong copywriting and messaging skills for writing ad copy that converts within strict ad policies.
* Familiarity with compliance requirements in medical/aesthetic advertising and sensitive content policies on platforms like Meta and Google.
Qualifications:
* Minimum of 2–3 years of hands-on experience managing paid campaigns for service-based businesses (ideally in healthcare, aesthetics, beauty, or wellness).
* Google Ads Certification (Search/Display) is required. Meta Blueprint or other certifications are a strong advantage.
* Bachelor’s degree in Marketing, Digital Media, Analytics, or a related field is preferred.
* Proven track record of managing monthly ad budgets and delivering qualified leads at a strong ROI.
* Case studies, results reports, or examples of previous campaigns are required for application.
What We Offer:
* The opportunity to shape the digital growth of a respected, forward-thinking clinic.
* A collaborative, high-performance environment with support from an experienced in-house marketing team.
* Competitive salary or day rate based on experience and deliverables.
* Flexible working structure (on-site, hybrid, or remote for the right candidate).
* Discounts on premium dental and aesthetic services.
* Ongoing access to training, industry updates, and professional development opportunities.
Application Process: To apply, please submit your CV, a short cover letter highlighting your recent results, and examples of campaigns or accounts you’ve managed to m.mahal@theeramclinic.com. Only shortlisted candidates will be contacted.
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Contract
Job function
* Job function
Marketing and Sales
* Industries
Medical Practices
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