(Senior) SEO Manager (f/m/d) | 80–100% | Hybrid | Zürich, Switzerland
Company Description
Welcome to SMG Swiss Marketplace Group!
SMG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products.
We operate leading marketplaces across real estate, automotive, general classifieds, and finance & insurance. We’re driven by our values: Better Together, Aim High, and Act Responsibly.
Job Description
Your Mission
As an Senior SEO Manager you are responsible for driving organic growth from Search Engines and AI Search Interfaces within multiple of SMG’s business units (e.g. Real Estate, Automotive, General Marketplaces or Finance). You won’t just optimize pages — you will help shape product features, scalable landing page systems and platform capabilities that generate long-term organic growth across platforms our users search. You act as the bridge between Product, Engineering, Marketing and Data, ensuring SEO becomes an integrated part of how we build products.
Your goal: turn user demand into scalable platform growth.
What you will do
Growth & Strategy
Own and execute Roadmap Initiatives
Translate search demand into product initiatives and growth opportunities
Plan initiatives based on hypotheses, impact estimation and ROI potential
Identify scalable growth levers (indexation, internal linking, landing page generation, content systems)
Understand user behaviour across different search & discovery platforms and adapt your strategy accordingly
Product-Led SEO
Work closely with Product Managers to integrate SEO into product development
Define SEO requirements for new features and platform capabilities that are scalable across SMGs Portfolio
Build frameworks that enable growth beyond manual optimizations
Help teams understand why SEO matters, not just what to implement
Stakeholder Collaboration
Act as trusted advisor for Product, Engineering and Marketing
Communicate clearly with both technical and non-technical stakeholders
Drive alignment and ownership across teams
Data & Experimentation
Build hypotheses and validate them with data
Monitor performance and iterate based on learnings
Measure success via business impact, not vanity metrics
Work with analysts and engineers to improve tracking and reporting
Qualifications
What will you bring to the ride?
5+ years SEO experience on large websites (marketplaces, classifieds, real estate or platforms)
Experience working with Product teams and agile environments
Strong stakeholder communication skills
Data-driven mindset with ability to turn insights into actions
Ability to plan initiatives and support them with business impact estimates
Hands-on knowledge of technical SEO (crawling, indexing, rendering)
A proactive, ownership-driven “go-getter” attitude
Growth mindset and curiosity for experimentation
Fluency in English
Bonus
Experience in Product-Led SEO
Experience with large-scale landing page systems
Marketplace or classifieds background
Experiments with AI Search/GEO
Additional Information
What success looks like
SEO becomes a natural part of product development
Teams proactively involve SEO early in planning
New scalable growth systems are launched
Organic traffic growth correlates with business KPIs
Clear hypotheses ? experiments ? learnings ? impact
What do we offer?
6 weeks of holidays per year (plus option to buy 10 extra)
40-hour work week with flexitime (capped at 45 hours)
A hybrid work setup with flexibility to work remotely
Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption
SBB Half-Fare Card and first-class travel between SMG offices in Switzerland
An inclusive and innovative environment where your voice matters
Why this role is different
You will help build systems that scale growth across some of Switzerland’s largest platforms — and shape how SEO works in an AI-first search world.
Interested?
We’d love to hear from you. Just send us your CV and a few lines about why you’re excited to join.
#LI-Hybrid
About Us
SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies people’s lives with innovative products.
SMG Swiss Marketplace Group provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox,, ,, Publimmo,, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (,, Ricardo) and Finance & Insurance (FinanceScout24, ).
Disclaimer
SMG Swiss Marketplace Group primarily engages with candidates directly. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without a prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy. jidd32c4a7a jit0312a jiy26a