Director, Customer Experience, Marketing and Digital Engagement Division - 25421-FT_LT
World Intellectual Property Organization – WIPO
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Contract Duration - 2 years (maximum cumulative length of 5 years) *
Duty Station: CH-Geneva
Application Deadline: 27-Feb-2026, 11:59:00 PM CET
IMPORTANT NOTICE REGARDING APPLICATION DEADLINE: please note that the deadline for applications is indicated in local time as per the time zone of the applicant’s location.
This post is a limited-term fixed-term post.
1. Organizational Context
WIPO is committed to driving future growth through increased use of its Global IP Services. To support this vision, a new Customer Experience, Marketing and Digital Engagement Division has been created within the Infrastructure and Platforms Sector. The Division will develop and execute a cohesive, customer‑centric strategy that integrates Marketing and Branding, Customer Experience, and Digital Communications and Outreach.
1a. Purpose Statement
The Director will lead this Division, setting its strategic scope and ensuring alignment across functions. The incumbent will foster innovative approaches, cohesive internal and external engagement, and measurable results, with the aim of enhancing WIPO’s global presence and contributing to WIPO’s revenue goals.
1c. Reporting Lines
The Director of the Customer Experience, Marketing and Digital Engagement Division reports to the Assistant Director General (ADG) of the Infrastructure and Platforms Sector.
1d. Work Relations
The incumbent collaborates extensively with senior leaders and colleagues across the WIPO, including the Sector of the Director General, the Madrid Registry, the Hague Registry, the Lisbon Registry, the PCT Legal and International Affairs Department, the PCT Services Department, the Information and Communications Department (ICTD) and external partners, including IP Offices, industry associations, consultants and service providers.
2. Duties and Responsibilities
* Design, launch, and continuously evolve WIPO’s corporate marketing and branding strategy with a strong customer orientation.
* Develop measurement frameworks for marketing effectiveness and optimize return on marketing and branding investment through data insights, with a focus on fee‑paying services and potential customer engagement.
* Lead the strategic governance, integration and alignment of the marketing and branding, digital communications and outreach and customer experience efforts to ensure consistent service delivery and engagement across WIPO.
* Establish internal systems, tools, and workflows for efficient, data‑driven operations of the Division, including WIPO’s Customer Relationship Management (CRM) system.
* Lead WIPO’s strategic adoption of AI in customer service, digital marketing, and digital communications strategy, partnering with ICTD, ensuring cost‑effective and timely delivery.
* Coordinate organizational up‑skilling in marketing, branding, digital communication and outreach and customer experience, in close collaboration with business areas and the WIPO Academy.
* Identify and build strategic partnerships and resource networks to extend WIPO’s reach and impact; assess effectiveness and adjust approaches based on experience and feedback.
* Lead and mentor a multidisciplinary team, managing resources effectively, cultivating complementary skills, and promoting close collaboration and team spirit.
* Determine priorities, allocate resources for the timely and quality delivery of work products per results‑based management principles, ensuring that key risks are identified, assessed and managed for the achievement of agreed KPIs, ensuring that program objectives are met.
* Represent WIPO in high‑level global forums on digital engagement, institutional branding and customer experience.
* Perform other related duties as required.
3. Requirements
* Advanced university degree (equivalent to Masters) in marketing, business administration, business planning & management, customer experience or other related fields.
* A first‑level university degree in one of the disciplines plus two years of relevant experience in addition to the experience mentioned below may be accepted in lieu of an advanced university degree.
* Minimum of 15 years of progressively responsible experience in strategic marketing, including at least 5 years of experience in a senior management role.
* Substantial experience providing strategic business‑driven development and implementing digital engagement frameworks, customer experience practices and communication strategies.Experience leading interdisciplinary teams, fostering collaboration, and driving cultural and operational transformation.
* Experience acquired in international organizations.
* Experience with services related to Intellectual Property.
* Excellent knowledge of written and spoken English.
* Good knowledge of other UN languages.
Job Related Competencies (Essential)
* Customer Journey Mapping and Experience Design: Expertise in designing end‑to‑end user experiences across platforms to drive engagement, satisfaction, and loyalty.
* AI‑Enabled Marketing Strategy and Automation: Capacity to integrate emerging technologies, including AI, into marketing operations to personalize communication and optimize performance.
* Multichannel Content and Campaign Strategy: Strong command of planning and executing campaigns across digital and event‑based channels, ensuring consistency in tone, message, and outcomes.
* Strategic Data Analysis and Insight Translation: Ability to analyze qualitative and quantitative data and translate it into actionable strategies and impactful reports.
* Stakeholder Relationship Management: Skilled in building and sustaining relationships with internal and external stakeholders across a multicultural and multi‑sectoral environment.
* Public Speaking and Global Representation: Confidence in presenting complex ideas and organizations vision to global audiences, partners, and stakeholders.
* Managerial and leadership skills: Integrity; ability to mentor staff, advise, motivate, and lead teams in a multi‑cultural environment.
* Knowledge of Results‑Based Management (RBM) or equivalent.
Job Related Competencies (Desirable)
* Good understanding of different aspects of Intellectual Property and related processes.
* Communicating effectively.
* Showing team spirit.
* Demonstrating integrity.
* Producing results.
* Showing service orientation.
* Seeing the big picture.
* Seeking change and innovation.
* Developing yourself and others.
For more information, including on the salaries and benefits, please check the WIPO Careers website.
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