Circle and Responsibilities Do you want to create real impact in CRM - with full responsibility for KPIs such as returning customer rate, CLV and customer engagement? Are you passionate about data-based communication, think cross-channel and prefer to implement campaigns rather than just design them?
Then you've come to the right place: as a CRM Manager, you are our operational hub for all CRM measures - from segmentation to automation. You work hands-on with Klaviyo and take our lifecycle marketing to the next level - cross-channel, personalized and scalable. Loyalty programs, membership models and community building are part of your playground, just like automations and performance campaigns.
YOUR RESPONSIBILITIES
Operational responsibility for all CRM activities - from concept to dispatch
Development & implementation of lifecycle flows, trigger emails, reactivation campaigns, etc.
Development, maintenance and optimization of CRM automations: Welcome flows, post-purchase, re-engagement etc.
Operational implementation of loyalty & membership programs
CRM support for community building via owned channels
Creation and optimization of templates & content for emails and other channels
Management and further development of a true omnichannel approach - email, WhatsApp, onsite & co
Monitoring and optimization of relevant KPIs such as returning customer rate, CLV, open and click rate
Close cooperation with Brand, Performance and Customer Support as well as with external agencies for cross-channel touchpoints
Expansion of CRM processes for internationalization & new markets
Your profile You already have at least 2 years of hands-on experience in operational CRM – ideally with Klaviyo.
You think in target groups and customer journeys rather than traditional newsletters.
You have a keen eye for content, enjoy designing templates, and constantly test new approaches.
You love working with data and are driven by KPIs and performance.
You're familiar with omnichannel setups and seamlessly integrate email, WhatsApp, onsite touchpoints, and more.
Ideally, you’ve contributed to building loyalty mechanics or membership programs.
You bring strong technical understanding of automations and complex customer journeys.
You’re proactive, pragmatic, and thrive in dynamic environments.
You're fluent in German and English – additional languages like French or Dutch are a plus.
This awaits you with us We’ve created plenty of space for recovery and recharging – including 6 weeks of vacation, a flexible home office policy, and adaptable working hours. Intentional moments of activation are a core part of our culture, supported by an office environment that promotes healthy working habits. We love our location, which offers a stunning view of the lake and all the benefits that come with it. Our role-based way of working is defined by transparency, clear responsibilities, and self-directed decision-making. We actively foster internal and external knowledge sharing, allowing us to continuously grow and evolve together – and we have a lot of fun while doing so. We also take care of your future: as an employer, we cover 70% of your pension fund contributions. On top of that, you’ll enjoy exclusive discounts on our products and through selected partner brands.
You’re rethinking CRM – data-driven, automated, and always customer-centric?
Then we want to hear from you! Join our team and put your expertise where it truly makes an impact.
Instead of a traditional cover letter, we’d love to get your quick and sharp answers to the following questions: What actions would you prioritize to quickly increase the returning customer rate?
How do you design automations that are scalable and contribute to long-term CLV?
How would you structure the rollout of a CRM setup for new international markets?
Your contact person Any Questions?
I’m your contact person from the marketing team and happy to answer anything you’d like to know about working at BLACKROLL.
We’re excited that you’re interested in our company – and we’re looking forward to hearing from you!
Alexandra Schmitz
+49 (0)7141/6962-545
alexandra.schmitz@blackroll.com (Please upload your application directly via the button – or send it to: karriere@blackroll.com)
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