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Freelance social media manager

Bern
Twine
EUR 80’000 - EUR 100’000 pro Jahr
Inserat online seit: Veröffentlicht vor 23 Std.
Beschreibung

This role focuses on elevating a luxury fashion brand’s online presence and driving e-commerce sales through Instagram and other social media platforms. The specialist will be responsible for developing and executing strategies to increase brand awareness, engage target audiences, and convert followers into customers. The position requires a strong understanding of social commerce, content creation, and paid advertising, with a particular emphasis on Instagram Shop and related e-commerce integrations. The ideal candidate will bring creativity, analytical skills, and a proven track record of delivering measurable results in the fashion or retail sector.

Deliverables

Develop and implement a comprehensive social media strategy tailored to luxury fashion e-commerce

Create, curate, and schedule engaging content for Instagram and other relevant platforms

Optimize product listings and visibility on Instagram Shop and, if applicable, TikTok Shop or Shopify

Plan and manage paid advertising campaigns to drive targeted traffic and conversions

Monitor analytics and report on key performance indicators, adjusting strategies as needed

Engage with followers, respond to inquiries, and foster a vibrant online community

Collaborate with internal teams to align social media efforts with broader marketing objectives

Requirements

Demonstrated experience managing social media for e-commerce brands, preferably in the fashion or luxury sector

Proficiency with Instagram Shop, TikTok Shop, and/or Shopify

Strong content creation skills, including copywriting and visual storytelling

Experience running and optimizing paid social media campaigns

Analytical mindset with the ability to interpret data and adjust strategies accordingly

Excellent communication and community management skills

Ability to work independently and deliver results within tight deadlines

Portfolio or examples of past work and measurable outcomes

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