About Franklin
Franklin University Switzerland, founded in 1969, is one of the first institutions to bring Liberal Arts education to Europe and to be recognized by both US and Swiss accreditation agencies. A leader in international education, we provide an experiential and multinational learning environment through small classes, strong student and faculty relationships, a residential campus, and hands-on Academic Travel experiences. We promote intellectual curiosity and critical thinking through our cross cultural, international learning experiences. We strive for academic excellence, and foster interdisciplinary opportunities for our students, faculty, and staff to support innovative and sustainable approaches to learning and research. We acknowledge the accomplishments and global impact of our community through a culture of trust that respects diversity, equity, inclusion and continuous improvement.
Position
Associate Director of Student Recruitment
Reports to: Director of Partnerships & Interim Director of Admissions
Team: Global Student Recruitment team (USA, Europe, MENA, APAC, LATAM, Africa)
Territory ownership: Global, however personally involved where needed with Europe as initial priority focus (especially Switzerland).
Location: Lugano with travel ~50%
Role purpose
Own the global student recruitment engine and lead a distributed team to deliver high‑quality, intentional relationship building with schools and counselors, generate qualified leads, and convert inquiries into enrolled students. The role also directly manages the European pipeline, especially Switzerland, Franklin’s home base. Also responsible for quality control of engagement with leads, which for instance includes a 24‑hour engagement SLA and a rigorous, data‑driven sales culture.
Key responsibilities
Leadership & management
* Lead, coach, and performance‑manage the global Recruitment Officers (USA, Europe, MENA, APAC, LATAM, Africa).
* Set quarterly targets by territory and segment (UG/PG, Study Abroad, Transfer, Gap Year, Foundation).
* Run weekly pipeline meetings; forecast and de‑risk against goals; partner closely with Marketing/PR, Data/CRM, and of course, the rest of the enrollment department which includes partnerships, admissions, and financial aid.
Territory ownership – Europe/Switzerland
* Build and execute a global territory plan: prioritized school lists (based on strategic information such as affordability factor and academic reputation), counselor engagement, visit cadence, and creative on‑/off‑ campus events for leads, counselors, and relationship building purposes with schools and partners.
* Represent Franklin with key counselors, heads, and associations; secure MOUs/feeder agreements.
School & counselor relations
* Establish an intentional relationship program: tier schools, set contact strategies by tier (based on conversion rates, academic performance, retention and overall market research), run counselor briefings/trainings, immersion days, faculty lecture roadshows and taster classes.
* Maintain a high‑touch parent & student engagement track (webinars, 1:1 advisories, WhatsApp/phone clinics).
Sales excellence & conversion
* Enforce a 24‑hour first‑response SLAfor all inquiries (business days) with weekend coverage via a rota.
* Standardize outreach playbooks (call/email/WhatsApp sequencing, objection handling) and QA call listening.
* Ensure touch points are diversified and parents/student satisfaction and nurturing throughout the lead journey.
* Partner with Admissions on offer communication, scholarship positioning, and conversion events from admit → deposit → enrolled.
Data, reporting & quality
* Ensure CRM hygiene (complete, timely, accurate data), lead scoring, and segmentation; produce weekly dashboards by territory and stage.
* Monitor cost‑per‑lead and ROI of fairs, travel, and digital campaigns; reallocate budget to highest yield.
* Uphold safeguarding, privacy/GDPR, and ethical recruitment standards.
* Track and measure impact per recruitment representative and report monthly impact, conversion, and projected revenue per student, per territory.
* Report emerging market opportunities in such international markets, from school engagement.
Required profile
* 6–10+ years in student recruitment/enrollment, admissions, or consultative sales; higher‑ed experience strongly preferred.
* Proven success leading distributed, KPI‑driven teams and closing complex, relationship‑based pipelines.
* Strong sales acumen and client‑service mindset; excellent stakeholder management with parents, students, and counselors.
* Data‑literate; fluent with CRM (e.g., Slate/Salesforce/HubSpot) and funnel reporting.
* Fluent English; additional European language(s) a plus; knowledge of Swiss education landscape desirable.
Position Type
Full time position. Applicants can expect a welcoming, international and intercultural working and academic environment filled by a strong sense of companionship and belongingness.
Franklin University is an Equal Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, protected veteran status, or any other characteristic protected by law. For further information, please see the university website: https://www.fus.edu/.
Please note that due to Swiss visa and work permit regulations, applications from Swiss or EU nationals will be given priority in the evaluation process.
Only positive applications will be notified.
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