Position Summary
As a Global Data Driven Marketing Manager, you will be working to define new strategies to help our brands to unlock value from our consumer data through rewarding consumer experiences across paid and owned channels. You will work with different stakeholders across categories, zones, and markets to define the right consumer data strategies for our brands and collaborate closely with Nestle IT and internal marketing services (IMS) to define the right capabilities to deliver value at scale.
We offer a dynamic, inclusive, and international working environment with many opportunities across different businesses, functions, and regions. Don’t miss the opportunity to join us and work with different teams in an agile and diverse context.
A Day in the Life of a Global Data Driven Marketing Manager
1. Lead the development of our global audiences methodology within Brand Building the Nestle Way (BBNW) including upskilling of global marketing community and evolving to include new frameworks.
2. Support our global media transformation with the development and deployment of our digital media execution standards, working with platform partners, agencies and internal subject mater experts to drive adoption and overall value creation.
3. Development of learning agenda to continually evolve these standards, and develop comprehensive capability building program both for internal and external stakeholders.
4. Drive strong measurement and analytics program to track adherence to digital execution standards globally, through delivery of new automated adherence dashboards and audit program in partnership with procurement.
5. Support our global ad technology foundations in partnership with platform and agency partners to ensure data quality standards are met at scale across the organization.
6. Drive global AI roadmap for media execution opportunities, to further unlock value from our digital media investments globally.
What will make you successful
7. 10 years of experience in digital media planning and buying, either within an agency/consultancy or as a global advertiser working in digital media planning and buying
8. Experience working in complex CPG environment or experience in serving complex CPG clients
9. High Project Management skills within international environment
10. Hands-on experience working with various advertising platforms (eg. GMP, Meta ads manager etc.) or within marketing technology solutions (eg. CDPs, CRM- Salesforce Marketing Cloud)
11. Proven experience working with complex global advertisers, managing multiple categories and geographies
12. Fluent in English
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