Key Responsibilities
* Drive implementation of go-to-market plans to support the growth of the integrated biologics portfolio
* Create targeted omnichannel campaigns tailored to key customer segments to build awareness, generate demand, and nurture communities
* Develop compelling content and marketing assets supported by data-driven insights and strong storytelling
* Contribute to website enhancements, event-related content, and other brand-aligned marketing deliverables
* Work with global marketing counterparts to ensure seamless campaign rollout and utilize specialized expertise where needed
* Develop and update sales enablement materials such as presentations and value-driven collateral
* Support the creation of training resources and tools for commercial teams
* Contribute to areas such as segmentation, value proposition refinement, or offer development depending on profile
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