Job description
Mission
The mission of the Global Creative Director is to define, protect, and evolve the brand’s visual identity while ensuring creative excellence across all global touchpoints. This role is responsible for leading and empowering multidisciplinary design teams to deliver consistent, high‑quality creative output at scale. By combining brand strategy, campaign thinking, and design leadership, the mission is to translate business and marketing objectives into impactful creative solutions. A key focus is on building sustainable design systems, processes, and capabilities that enable efficiency without compromising creativity. The role champions collaboration across markets, functions, and partners to ensure alignment and relevance worldwide. Ultimately, the mission is to shape the future of the brand through creativity that is bold, coherent, and strategically driven.
Your key responsibility
Creative & Brand Leadership
Define, evolve and own the global creative vision across all touchpoints and define creative guidelines (campaigns, digital, retail, content)
Own the Brand Guideline and police brand consistency across teams, divisions, markets, and campaigns
Own the visual identity and ensure a consistent, distinctive, and culturally relevant brand look & feel globally
Lead concept development for major campaigns, product launches, and brand moments; this includes the validation of creative briefings and the coordination of external agencies
Uphold the highest standards of creative excellence and authenticity
Strategic Impact & Business Alignment
Translate business objectives into clear creative strategies that drive measurable outcomes
Establish core departmental KPIs to align team on success factors and demonstrate creative/brand ROI
Partner with Marketing, Product, and Commercial teams to align creative work with growth goals
Use data, insights, and performance metrics to inform creative direction and decision-making
Contribute to brand positioning, storytelling, and long‑term equity building
AI & Emerging Technology Integration
Identify and implement AI and emerging technologies to enhance creative workflows and productivity
Scale design and content production through smart tooling, automation, and systems
Upskill the team in AI‑driven tools and modern creative practices
Experiment with new formats, pipelines, and capabilities to future‑prove the organization
Ensure technology enhances — not replaces — creativity, craft, and brand authenticity
Team Leadership & Mentoring
Lead, mentor, and inspire a diverse, multidisciplinary design team (brand creative, on‑and‑offline content, packaging design)
Foster a culture of collaboration, accountability, and continuous improvement
Develop talent through coaching, feedback, and growth opportunities
Build an environment of trust, empathy, and high performance
Structure and optimize workflows, team models (e.g., pods), and cross‑functional collaboration
Balance creative ambition with operational efficiency and speed
Your profile
minimum 5 years of experience in creative, design, brand leadership roles
At least 3 years of proven experience in leading and managing complex, cross‑functional creative teams.
Proven track record of delivering strategic creative work with measurable business impact
Proven experience in brand design, campaign development, and working with external agencies on creative strategy
Ability to evolve from hands‑on execution into strategic leadership, empowering teams and orchestrating creative output at scale
Strong leadership, mentoring, and communication skills, with the ability to inspire, align, and guide diverse teams with empathy and emotional intelligence
Solid understanding and practical experience in integrating AI and emerging technologies into creative workflows, design systems, and production pipelines
Strategic mindset with strong creativity intuition, able to balance efficiency and scalability with brand integrity and creative quality
Comfortable navigating ambiguity, driving clarity, and taking full ownership and accountability
You are not just a creative leader — you are a strategic orchestrator, scaling creative impact through people, process, and technology. If this is how you see yourself, we look forward to receiving your complete application file.
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