Job Description
The Sales Training Program Lead is responsible for designing and implementing a structured, global sales enablement program that equips the sales team with necessary skills, knowledge, and best practices to drive performance. This includes developing a comprehensive sales playbook, establishing governance structures, and facilitating training and coaching frameworks to support regional sales teams.
Key Responsibilities
* Develop a structured, global sales enablement & training program, including new hires onboarding program, covering CRM and sales analytics tools, technical product knowledge, market insights, sales negotiation strategies, and effective selling techniques.
* Develop coaching programs to be leveraged by sales management to drive high-performing sales teams.
* Develop and manage training content to support the Sales Enablement & Training Program, creating structured learning materials, resources, and toolkits tailored to different levels of sales proficiency.
* Implement knowledge management processes to ensure easy access to up-to-date, standardized, and relevant content across sales organization.
* Engage directly with sales teams to assess training needs and deliver targeted training sessions, ensuring training is conducted in an interactive and effective manner.
Collaboration and Governance
* Partner with all relevant stakeholders to shape and optimize the sales training program, acting as a strategic partner to work closely with sales leadership to understand local needs and customize programs accordingly.
* Establish metrics and KPIs to measure the effectiveness of the sales training program, driving an annual Sales Skills Assessment to evaluate trainings and development effectiveness, identify skill gaps, and refine training strategies.
Qualifications and Requirements
* Bachelor's degree in Business Administration, Sales & Marketing Management, Communication or a related field.
* Years of experience in a sales role as an individual contributor or manager, preferably within B2B chemicals and minerals distribution environments, with a strong track record as a successful seller across diverse products and customer segments.
* Exceptional interpersonal skills, with the ability to engage and influence diverse audiences in the sales organization.
* Strong presentation and facilitation skills to effectively deliver training in a clear, engaging, and impactful manner.