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YOUR TASKS AND RESPONSIBILITIES At Bayer, you have the opportunity to join a global Life Science leader in health care and agriculture, where products and services are designed to benefit people and improve their quality of life; as a Marketing Intern (60–80%, 12 months with potential extension) in the Dermatology Team at Consumer Health Switzerland, you are part of a culture that values your passion for innovation and gives you the power to drive change in a dynamic, international and purpose-driven environment.
KEY TASKS:
Support Brand Managers in implementing the dermatology brand agenda across digital and classical channels for Bayer Consumer Health Switzerland;
Contribute to project management of advertising activities, including communication campaigns and digital branding (websites, e-commerce, online videos), as well as minor content updates;
Support the planning, execution and monitoring of digital campaigns (e.g. SEA, social media advertising, influencer activities) and create content for own B2C channels such as Facebook, Instagram, TikTok and newsletters;
Collaborate in the planning, preparation and execution of product launches and consumer promotions, including product sampling and distribution;
Localize existing global brand content into locally relevant materials for online advertising and e-content toolkits by adapting copy, design assets and formats to Swiss market requirements;
Prepare reports and presentations for dermatology brand projects (e.g. pricing strategy, competitive analysis) and support planning, implementation and tracking of point-of-sale (POS) activities and materials (e.g. leaflets, sales tools for Sales Representatives and Key Account Managers);
Monitor relevant market and consumer trends, contribute to the organization of larger team meetings (such as sales cycle meetings) and take on additional ad-hoc tasks that help the team move forward.
WHO YOU ARE Student, preferably enrolled in a Bachelor or Master program in Business Administration or a similar field, or in Pharmacy, Science or Nutrition, or enrolled as a Pharmacist HF;
Passion for consumer health trends, marketing and digital topics, with strong motivation to learn and grow in a fast-paced environment;
Well organized, able to work independently with a quick understanding of new topics, and eager to take ownership;
Results-oriented, proactive and interested in solving complex problems, with the ability to manage multiple assignments and drive projects forward;
Solid analytical capabilities and good knowledge of Microsoft Office tools;
Strong team player who can also work autonomously, with good collaboration and communication skills;
Fluency in German and English, both spoken and written; French is a plus.
YOUR APPLICATION Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
Bayer is committed to providing barrier-free access and support-facilities for individuals with disabilities - during the application process and beyond. Applicants with disabilities are encouraged to request any support / equipment they may need via the contact information below.
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