OverviewWe’re looking for a visionary creative leader to define and shape the foundational creative direction of the On brand. As Head of Creative – Brand Foundations, you will be responsible for the upfront thinking, words and vision that underpins how new categories, platforms and expressions of the brand voice come to life.This role sits at the very beginning of the creative process; unpicking and exploring the brief (oftentimes also writing it) and leading a small but senior creative team towards solutions. The team you’ll lead is composed of a spatial designer, an art director and a graphic designer. You will establish the creative frameworks, narratives and visual principles that others build from — ensuring On’s brand remains distinctive, coherent and future-facing as it evolves across performance, lifestyle and new territories.With a sharp strategic mind and deep creative intuition, you’ll translate brand ambition into clear creative direction, guiding teams from early concept through to alignment and handover. This is a senior leadership role at the intersection of brand strategy, creative vision and long-term brand building. Reporting to the Global Head of Brand Creative, Brand Voice.Your missionDefine and lead the foundational creative direction for the On brand, with a focus on new categories, early-stage concepts and long-term brand evolutionSet the creative “north star” for projects before they enter conception and execution, establishing clear frameworks, narratives and visual principlesDevelop and articulate brand foundations that guide downstream teams across campaigns, product storytelling, assets, retail, and channelsPartner closely with strategy, brand, and product teams to shape briefs, identify opportunities and define creative brand guardrails.Champion originality, experimentation, and future-facing thinking while protecting the integrity of the On brandSynthesize complex inputs into simple, compelling creative direction that teams can execute against with confidenceYour story10+ years of experience in the worlds of creative direction, copywriting, strategy, art direction, with 5+ years of creative leadership within a global brand or top-tier agencyProven experience setting creative direction at a foundational level, not only executing campaigns but defining entire brands, categories and worldsA strong portfolio demonstrating concept-led thinking, world-building, and long-term creative systems across sport, lifestyle, fashion and/or cultureDeep understanding of how brand strategy translates into creative direction, visual language, storytelling and narrative frameworksConfident leading through ambiguity and energized by early-stage and often undefined creative challengesExperienced in guiding senior creatives and collaborating with cross-functional leadersA natural storyteller and communicator, able to clearly articulate creative vision to diverse audiencesComfortable balancing creative ambition with business realities and strategic goalsFluent in English, written and spokenWhat We OfferOn is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
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