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ABOUT FELIKA COSMETICS
Felika Cosmetics is a Swiss-based luxury skincare brand set to redefine the future of anti-ageing beauty through a unique fusion of Swiss precision science and longevity-focused innovation. We are in stealth mode and preparing to launch a premium product line that caters to discerning consumers who seek not just results, but presence, elegance, and empowerment.
Our mission is to build a globally recognised brand that stands for softness with power, where ageing is celebrated as a journey of strength and authenticity.
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JOIN US AS A STRATEGIC INVESTOR-OPERATOR
We are seeking an experienced investor-operator to take on the role of Co-CEO (Marketing & Growth). This is a rare and high-impact opportunity to:
- Invest early in a premium beauty brand at its inception.
- Lead growth strategy and drive global market expansion.
- Own equity in a brand poised for exponential growth and Swiss-made credibility.
Location: Fully Remote (with HQ in Switzerland)
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YOUR ROLE & IMPACT
As our strategic investor-operator, you will play a central role in shaping and scaling Felika into a leading global luxury skincare brand. Your responsibilities will include:
1. Brand Vision & Market Positioning
- Define and execute the brand’s identity and storytelling, ensuring it resonates with luxury consumers across Europe, Asia, and the Middle East.
- Develop high-impact marketing strategies tailored to High-Net-Worth Individuals (HNWIs) and aspirational clients.
- Build a brand narrative that aligns with the values of elegance, boldness, and self-expression.
- Scale the DTC e-commerce platform (Shopify, Amazon Luxury, etc.) and implement subscription models for recurring revenue.
- Drive customer acquisition through:
- Influencer and celebrity collaborations
- Experiential marketing and immersive digital experiences
- Secure retail partnerships with high-end distributors and concept stores (e.g., Sephora, Harrods, Manor).
- Lead fundraising efforts from VCs, angels, and family offices, targeting €2M–€5M for Series A readiness.
- Prepare pitch decks, financial models, and cap table projections.
- Build and maintain strong relationships with key investors and industry stakeholders.
- Recruit and lead a remote-first team in marketing, creative design, sales, and operations.
- Foster a culture of innovation, excellence, and alignment with luxury aesthetics.
- Ensure operational scalability and long-term brand integrity.
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WHO WE’RE LOOKING FOR
- Minimum 7+ years in luxury beauty, consumer DTC brands, or venture investing.
- Track record in scaling brands to € 10 M+ revenue or leading successful startup exits.
- Growth Marketing expertise: SEO/SEM, paid ads, influencer/celebrity partnerships, brand storytelling.
- Financial acumen: Cap table management, valuation experience, M&A or IPO-readiness planning.
- Network: Strong connections in luxury retail, beauty media, and venture capital.
- Passionate about luxury skincare and science-backed beauty.
- Committed to hands-on execution, not just passive investment.
- Driven by vision, strategy, and results.
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WHY INVEST IN FELIKA?
Market Potential: The global anti-ageing skincare market is projected to exceed $60 billion by 2030.
Swiss-Made Credibility: Leverage Switzerland’s reputation for quality, purity, and innovation.
Proprietary Formulations: Clinically validated actives like Humagne Rouge grape stem cells and Uttwiler Spätlauber apple extract differentiate us in a crowded space.
Scalable Business Model: Digital-first, asset-light structure with margins of 70 %+, ideal for rapid growth and international expansion.
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INVESTMENT TERMS
- Minimum Investment: €50K-250 (negotiable for exceptional candidates)
- Equity Offered: 15–30% depending on contribution and value-add beyond capital
- Incentives: Performance-based bonuses and potential for increased stake based on KPI achievement
- Exit Potential: Acquisition by major players such as L’Oréal or Estée Lauder, or IPO within 5–7 years
- Legal Structure: Swiss Sàrl entity, with formal equity grant subject to vesting and compliance under Swiss law
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NEXT STEPS
We are looking for a visionary investor-operator who is ready to invest capital + time + expertise in building a category-defining luxury brand.
We’ll then schedule a call to discuss next steps, including due diligence, contract terms, and co-building our go-to-market strategy.
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LET’S BUILD THE NEXT ICONIC BEAUTY BRAND TOGETHER
LuxurySkincareBeautyTechSwissMadeStartupOpportunityAntiAgingBrandInvestorOperatorBeautyFunding
Seniority level Seniority level Executive
Employment type Employment type Contract
Job function Job function General Business, Management, and Business Development
Industries Business Consulting and Services
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