JOB DESCRIPTION
We are currently seeking an EMEA Marketing Intern with a customer-centric mindset and a solid understanding of what it takes to support and activate regional consumer engagement strategies and tactics across consumer touchpoints.
Reporting to the Consumer Engagement Manager, Can-Am On-Road, EMEA, this person will have the opportunity to collaborate with a large diversity of stakeholders within the regional organization (EMEA marketing team, country teams and other functions) as well as with external agency partners (creative, experiential, media production).
The role is based in Lausanne (Switzerland) and requires around 10% of travel time (depending on seasonality). The ideal starting date would be 1st of March .
YOU’LL HAVE THE OPPORTUNITY TO:
1.CRM
1. Create connections with our customers and prospects. Inform them about our events, promotions and product launches. The goal is to secure loyalty, test rides and retail.
2. ENG Master creation: Main Message & Secondary message
3. Translation and roll out for other countries
4. Respect timing of CRM content
2.Website Content & Template
5. Feed the digital team with content and updates
6. Create a Master template reflecting the actual website for all languages
7. Propose new version to align better our messaging across all regions
8. Adapt this new template with the launch novelties in order to go live in August
3.Experiential
9. Support the preparation of 2W and 3W events, before/during/after our events
10. Be present to support : tradeshows, demo tours, lifestyle events
11. Coordinate on site shooting of assets for social media
4.Dealer newsletter content management
12. Reinforce weekly message about our different initiative and content creation (EPG assets, campaign assets, dealer push assets)
5.Business intelligence
13. Market research for both 2W and 3W to analyze markets’ last trends in EMEA
6.Can Am Days Fall & Promotions
14. Support in asset creation (campaign and dealer push strategy), landing page development and implementation
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:
15. Currently pursuing or completed a Bachelor or Master degree in Marketing
16. Good understanding of marketing principles
17. Ability to analyse data and prepare reports
18. Fluency in English, French or German is an asset
19. Excellent command of MS Office
20. Strong communication skills
21. Organized, detail-oriented and able to manage multiple tasks
22. Interest in working in an international and cross cultural environment
Do you have other qualifications? Tell us what is unique about you that is a great addition to the team.
THE ROAD SHOULD BELONG TO EVERYONE.
We still live in a world where many feel the road is for other people. We believe we can make a difference. Moving people goes beyond making innovative products.
We strive to nurture our people’s aspirations, to exceed our riders’ expectations and stand in solidarity with all the communities that ride with us.
Building a more inclusive BRP with no barriers for those who seek to ride starts from within, and we need everyone's commitment, drive and dedication to make it a reality.
WELCOME TO BRP
We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 16, spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.