Market Insights Manager (f/m) 100% - HybridWe, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow's demands.Market Insights Manager (f/m) 100% - HybridAbout FrankeWe, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow's demands.The Franke Coffee Systems division is a leading global provider of state-of-the-art solutions for professional coffee making. Together with our trade partners, we are committed to delivering premium best-in-class in-cup-quality, consistency and beverage variety, as well as ensuring an outstanding customer experience through constant innovation."It's all about the moment - when our customers put their focus on the final detail, rather than the coffee machine."With a strong commitment to putting our customers first, we are willing to expand our marketing team with a new role. The Market Insights Manager plays a pivotal role in shaping strategic decisions through deep market intelligence and product marketing expertise. This position focuses on global analysis of coffee and out-of-home beverage trends, brand equity research in B2B environments, and evaluation of product and communication effectiveness.Your responsibilitiesConduct global market analysis on coffee and out-of-home beverage consumption trendsMaintain continuous monitoring of industry developments, customer behaviors, and competitor movesSingle point of contact for all market data sources and maintain a centralized repository to ensure systematic storage and accessibilityDevelop and establish a structured Voice of Customer program, systematically leveraging existing data to identify relevant customer needs, trends, and opportunities for improvementDesign and execute brand equity research programs tailored to B2B environmentsConduct market research initiatives on product innovation, concept testing, and communication effectiveness measurement, deriving actionable insights for the businessDevelop actionable insights and recommendations for product positioning, messaging, and go-to-market strategiesCollaborating with global marketing, sales, and regional teams to ensure insights are embedded into campaigns and product launchesPreparing reports, dashboards, and presentationsYour skillsetMarster's or bachelor's degree in marketing, business administration, or related fieldMinimum +5 years of experience in market research, insights, or strategic marketing roles in a global B2B environmentProven Expertise in global trend analysis and brand equity researchStrong analytical and conceptual thinking combined with hands-on execution skillsExcellent organizational and project management abilitiesFamiliarity with product innovation processes and communication effectiveness measurement.Fluent in English; additional languages are a plusTeamplayer with strong collaboration skills for cross-functional teamworkWhat we offerOpenness to your ideas, a collegial working atmosphere at all levels and a hands-on mentalityInnovation, R&D and manufacturing at headquarterMember of Swissmem / GAV40 hour weekEasy access from railway station and highwayFree parkingFree coffee drinks from espresso to latte macchiatoA world of opportunities - for our people, and maybe for you?Danijel Zeravica, HR Manager, is looking forward to the first contact with you. Please apply using the "Apply" button below. Thank you very much jid9eedecaa jit0310a jiy26a