This role involves redesigning and streamlining a WordPress website using Elementor, with a focus on supporting women experiencing emotional overwhelm, life transitions, and grief. The project requires a designer who can create a welcoming, emotionally safe, and engaging online space that encourages visitors to explore content and book a call. The ideal candidate will understand the nuances of designing for a sensitive audience, ensuring clarity, authenticity, and a sense of connection throughout the site. The goal is to simplify the current website, reduce unnecessary pages, and tailor the experience to resonate with women seeking support and guidance.
Deliverables
* Audit the existing website structure and content for relevance and clarity
* Redesign the site using WordPress and Elementor, focusing on a simplified, user-friendly layout
* Develop engaging, accessible pages that foster emotional safety and trust
* Implement clear calls-to-action to encourage visitors to read more and book a call
* Ensure the website is responsive, visually appealing, and optimized for the target audience
* Collaborate to refine messaging and visual elements for authenticity and connection
Requirements
* Proven experience designing WordPress websites, with strong Elementor skills
* Portfolio demonstrating work with sensitive or wellness-focused audiences
* Ability to create emotionally resonant, accessible, and inclusive designs
* Strong understanding of UX/UI principles, especially for audiences seeking emotional support
* Excellent communication and collaboration skills
* Attention to detail and ability to deliver a polished, professional website
* Availability for project-based work and calls as needed
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