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Franchise Lead Training
Location: Zurich
Apply for this roleProduct StrategyProduct Strategy
In short
This position will holistically shape and drive the development of key footwear franchises within ONs Movement category from its strategic positioning and distribution to ensuring a sustainable franchise brand management and product lifecycle. You will partner with key stakeholders in product creation, go to market and sales to keep elevating our consumer’s and key accounts’ product perception to drive the brand and overall business forward.
Your Mission
Strategically position and develop the product brand over mid-term
Own the distribution and segmentation strategy globally
Oversee the core campaigns driving the product franchise forward globally
Partner with the product team to manage the product tree, ensuring efficiency and a sustainable product lifecycle
Build the brand personality regionally to drive and ensure the organisational understanding of the brand persona
Manage the business plan that will help to progress and build new franchise iterations for seasons to come
Develop the product business with strategic audience acquisition campaigns
Partner with selected Key Accounts to drive volume and vision into the right direction
Build a long-term network of few key individuals who carry the brand into cultural relevance
Partner with the global partnerships lead to decide on key collaborators
Your story
10+ years of experience in the field of brand, go to market or product management, ideally in the apparel & fashion, sporting goods or luxury industry, retail marketing experience is a plus
Strong consumer understanding and ability to interpret insights against strategy
A thorough understanding of North American market and consumer on sports and fashion products
Strong presentation and interpersonal skills.
Strong analytical and planning skills.
Strong solution oriented and positive mindset.
Positive and organized work ethic, ability to organize teams and processes cross functionally.
Skill in MS Office applications (Outlook, Excel, PowerPoint, Word).
Ability to travel both domestically and internationally as needed.
Excellent verbal and written communication skills in English