Powering transformation for a sustainable futureAt WinGD and across the shipping industry we face unprecedented change as we strive to bring greater sustainability into our global business. As marine engine designers our responsibility in this is significant. A career with WinGD has an impact on shaping a better world for tomorrow. As a leading developer of the two-stroke engines that power merchant shipping, our people drive innovative solutions for our customers on a global scale. Headquartered in Winterthur, Switzerland, since its inception in 1893, WinGD continues the legacy of the Sulzer Corporation through innovation in design.Our success in this ever evolving, competitive environment is based on the drive, innovation and collaboration of our diverse employee population, over 420 people worldwide, representing over 25 different nationalities. Come, be a part of this change.Head of Strategic MarketingLocation: WinterthurWorkload: 100%Starting Date: 01.04.2026 or to be discussedResponsabilities:Ensures long-term growth by aligning market opportunities, priorities, and actions with business strategy, setting the overall sales playbookDevelops and leads the execution of a focused and aligned strategic marketing plan based on segmentations such as ship type, shipyard (group), regions, and ship owner/operator/charterer clustersConducts competitive benchmarking to match customer needs with WinGD products and services, while identifying gaps in WinGD’s offerings, such as technical or cost structure shortcomingsDefines a technical sales plan covering all markets and the complete product and service portfolio to achieve market share and revenue targets throughout the ship lifecycleProvides strong leadership and fosters collaboration with diverse teams and stakeholdersAnalyzes markets, competitors, PESTEL trends, and customer needs to guide positioning and strategy; monitors regulatory landscape and strategic alliances to identify opportunities and risks.Defines target segments, value propositions, and go-to-market strategies; aligns with Service and Product Centre on sales playbooks and marketing materials; supports brand and promotions team with customer engagement strategies and campaigns.Manages and allocates marketing budgets; tracks spending and optimizes strategies; defines target cost structure, pricing, and margin potential for value-based, dynamic pricing.Defines, monitors, and reports on OKRs for strategic marketing; uses analytics and KPIs to assess and adjust strategies, and presents insights to management.Promotes solutions and benchmarks to key customers, collects feedback, and conducts market research to inform product roadmaps and pricing; implements strategies to enhance customer experience.Drives market and revenue growth, project demand, segment growth, and market share as key KPIs.Fosters a collaborative team culture, drives process improvements, and leads by example to establish WinGD SUCCEED values.Requirements:Bachelor’s degree in marketing, Business Administration, or related field; MBA or relevant advanced degree is a plusExperience in marine industry and vast technical skills, is an advantageMinimum 5 years of experience in strategic marketingStrong understanding of marketing analytics, digital marketing, and customer behaviourProficiency with marketing tools and softwareHands on Mentality and initiativeGreat communication and negotiation skillsServiceoriented, flexibel and resiliantOur offer:An opportunity to shape the sustainability and environmental impact of the shipping industry. WinGD is on the leading edge of the technology which is shaping the future of the shipping industryA dynamic working environment, blending a long history of technology expertise with industry leading innovation across a global networkAward winning and extraordinary productsMulti-cultural and interdisciplinary teams offering diverse perspectives and collaborative thinkingDynamic and interactive working conditions. WinGD offers a non-hierarchical, agile structure where input and ideas are welcomeIn-house technology training and professional development opportunitiesApplication:We only consider a complete application including updated CV, motivation letter, diplomas/certificates and letter of reference/testimonial
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