* Contributing to key media initiatives such as attribution improvements, margin‑focused optimization efforts, and the exploration of emerging platforms and opportunities.
* Playing an active role in rolling out the global paid media agenda, ensuring smooth coordination with eCommerce, content, and the wider digital marketing organization.
* Developing analytical overviews and dashboards, transforming performance data, market signals, and industry trends into actionable insights for decision‑making.
* Working closely with product, content, and marketing teams to ensure messaging, creatives, and channel execution are aligned and deliver a consistent experience to consumers.
* Managing and guiding multiple external agency partners across search, display, video, and paid social, ensuring that activations meet both brand expectations and performance requirements.
* Supporting planning for campaigns, traffic generation, and revenue goals by bringing a critical perspective to commercial and marketing plans to drive effective growth and minimize risks.
* More than five years of practical experience managing paid media campaigns, with deep hands‑on expertise in Google and Meta platforms.
* The ability to effectively guide and influence cross‑functional teams and senior stakeholders to ensure media plans support both brand goals and commercial objectives.
* A strong background and genuine interest in performance marketing, eCommerce, and digital media environments.
* Confident use of major paid media tools, including Google Ads, Bing Ads, Facebook and Instagram Ads, TikTok Ads, as well as keyword and display planning tools.
* Solid analytical capabilities supported by experience with measurement tools such as Google Analytics.
* A track record of running A/B tests and driving continuous performance optimization.
* Ideally, experience working with multiple brands and agency partners.
* Experience contributing to or leading attribution‑related initiatives.
* The ability to assess and evaluate external vendors and agency partners.
The role offers the opportunity to shape and elevate paid media excellence within an international organization, work across functions and markets, and play a key role in driving both brand visibility and commercial performance through data‑driven digital marketing initiatives.