Associate director - flights marketing (bangkok-based, relocation provided)

Ph3About Agoda /h3pAt Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings, with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. We connect people to destinations and experiences with our millions of hotels, holiday properties, flights, and experiences worldwide. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. /ph3Associate Director – Flights Marketing /h3pThe Performance Marketing Team of Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team blends the best analysts, marketing strategists, and data scientists, and fosters a great learning environment. /ph3Key Responsibilities /h3ulliCo‑own the Flights PnL with Product counterparts /liliDefine the overall Marketing Strategy for the Flights Vertical /liliExecute the strategy: spearhead development, execution, and optimization for growing Agoda’s Flights business across channels (e.g., CRM, Paid Performance marketing, pricing) /liliGuide, coach, and manage a team of analysts and managers /liliConduct end‑to‑end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights /liliDevelop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data‑driven decisions for channel growth /liliPartner closely with various business functions, especially Marketing Accommodation, Flights product, and flights supply, to identify opportunities, analyze, and interpret trends or patterns in complex data sets using techniques and tools such as SQL or Tableau /liliMonitor and report on the effectiveness of business initiatives, providing insights and recommendations for continuous improvement /liliCommunicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management /li /ulh3Required Qualifications /h3ulliExtensive Experience: 10+ years in marketing analytics or related projects involving big data – preferably in tech, e‑commerce, or digital marketing. Experience articulating strategic issues and negotiating with C‑level executives, including leading strategy consulting projects. /liliBachelor’s degree in computer science, statistics, mathematics, engineering, economics, or finance. /liliData‑Driven Approach: Strong analytical skills, ability to analyze data, translate data into actionable insights, and generate impactful recommendations using SQL. /liliStrong Communication Skills: Exceptional writing and verbal communication abilities with proficiency in creating impactful and visually appealing presentations. /liliStakeholder Management: Ability to effectively communicate, influence, and persuade with different levels of stakeholders, especially senior management, with proven commercial acumen. /liliPeople Management Experience: Including hiring, coaching, and developing team members. /liliEntrepreneurial Mindset: A proactive, entrepreneurial mindset with a strong sense of ownership and a get‑thing‑done attitude. /li /ulh3Preferred Experience /h3ulliExperience in digital or social media marketing. /liliExperience in the online travel or e‑commerce industry. /liliExperience in the flights industry. /liliExperience in hypothesis testing frameworks, statistical analysis, and using Python/R for data manipulation and analysis. /li /ulh3Equal Opportunity Employer /h3pAt Agoda, we are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. /p /p #J-18808-Ljbffr