Role Purpose
The Head of Marketing & Communications for Switzerland is responsible for defining and executing the local marketing strategy to drive measurable business growth, pipeline contribution, revenue influence, and market positioning.
Reporting to the Group CMO, the role balances global strategic alignment with local market priorities, acting as a strategic partner to the Switzerland CEO and Sales Leadership while maintaining ownership of marketing investments, priorities, and outcomes.
The role is instrumental in evolving marketing into a commercially driven, performance‑oriented growth function that strengthens Zühlke’s unified brand presence across all markets.
Key Responsibilities
Marketing Strategy & Business Impact
Define and lead the Switzerland marketing strategy aligned with Group priorities and commercial objectives
Translate business priorities into focused marketing plans with measurable outcomes
Identify target industries, customer segments, and growth opportunities
Embed marketing into go‑to‑market and commercial planning processes
Budget Ownership & Investment Management
Own the Switzerland marketing budget and investment allocation decisions
Prioritise marketing investments based on strategic relevance and expected business impact
Make clear trade‑offs to maximise value and focus on high‑impact activities
Approve, redirect, or stop initiatives based on performance and alignment
Demand Generation & Pipeline Contribution
Drive a balanced marketing approach across long‑term demand generation and short‑term lead generation
Own marketing contribution to pipeline creation, revenue influence, and ROI
Monitor funnel performance and identify opportunities to improve conversion
Partner with Sales to strengthen lead quality, follow‑up, and conversion discipline
Ensure marketing activities are connected to clear offerings and measurable conversion paths
CRM & Performance Management
Ensure transparency of marketing contribution across the sales funnel
Monitor lead quality, conversion rates, and marketing‑sourced and influenced pipeline
Use CRM insights and performance data to drive optimisation and decision‑making
Maintain discipline in lead handover and follow‑up processes
Brand & Global Alignment
Ensure consistent positioning, messaging, and market presence across all touchpoints
Align with Group Marketing teams and other countries on campaigns and priorities
Contribute to a unified “One Zühlke” brand approach across markets
Stakeholder Leadership
Act as a trusted strategic partner to the Switzerland CEO and Sales Leadership
Provide clear, data‑driven recommendations on priorities and investments
Align local business needs with Group strategy and marketing principles
Navigate differing stakeholder perspectives to drive focused decisions
Marketing Transformation & Ways of Working
Drive the transition toward performance‑ and outcome‑driven marketing
Establish clear priorities and accountability across marketing activities
Foster effective collaboration across local and Group marketing teams
Contribute to continuous improvement in marketing effectiveness and efficiency
Required Capabilities
Experience & Skills
8–10+ years of experience in B2B marketing, including strategic leadership roles
Proven track record of delivering measurable business impact
Strong expertise in demand generation and performance marketing
Experience managing budgets with ROI accountability
Strong understanding of CRM, funnel management, and sales‑marketing alignment
Experience working in matrix and/or multi‑country organisations
Leadership & Mindset
Strong commercial and business‑outcome orientation
Ability to prioritise effectively and make strategic trade‑offs
Confident decision‑maker with strong stakeholder management skills
Collaborative mindset with commitment to a unified brand approach
Data‑driven, pragmatic, and results‑oriented
Success Measures / KPIs
Marketing contribution to sourced and influenced pipeline and revenue
Marketing ROI and budget efficiency
Lead quality and conversion performance
Campaign effectiveness and optimisation impact
CRM transparency and attribution quality
Consistency of brand positioning and messaging across markets
Equal Opportunity Employer
We welcome people from all backgrounds, regardless of their gender, personality, national origin, race, religion, colour, sexual orientation, gender identity, age, marital status, disability or veteran status.
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