PpReporting directly to the Chief Digital Officer, the E-Commerce Web Marketing, CRO SEO Manager is responsible for creating and implementing online marketing strategies to increase sales and revenue for Guess e-commerce website. He/she will maximize the technical and creative opportunities afforded by the breadth of Web-based static and social marketing in order to attract customers to the brand. /p pThe role will deal with media buying, social networking and search engine optimization to maintain a client base and seek new clients. Moreover, the role has to drive direction out of ambiguity and question the status quo to get more out of marketing campaigns and website contents; he/she knows how to create a sense of urgency for customers. /p pAnother task will be the supervision of the entire Web Marketing team and all the activities performed by it. /p h3Responsibilities /h3 ul liBe responsible for acquiring partners and clients as well as retaining the old clients /li liEvaluate and track the different online marketing initiatives, in accordance with the Vice President E-Commerce EMEA /li liManage the Web Marketing, CRO and SEO team and support the marketing objectives, by aiding in broadening the horizons of the company /li liBe accountable for leading the inbound marketing strategies by creating unique content /li liFormulate the best search engine optimization (SEO) and search engine marketing (SEM) practices, website development, online advertising as well as the content to drive revenue and new customers /li liAchieve best practices for conversion rate optimization (CRO) throughout all traffic channels (paid and non-paid) and on-site implementations /li liManage all the aspects of online marketing strategies, programs and oversee the ad campaigns /li liPerform the tests consistently so as to optimize the results based on the revenue goals outlined by the organization /li liDrive the search engine optimization programs and make sure that the sites are ranked high for the valued set of keywords /li liDrive and develop email marketing programs, performances and make recommendations if any additional online marketing programs need to be implemented /li liKeep a track and subsequently report the key operational metrics that include traffic, performance, etc. /li liProcure assets from various resources and apply latest knowledge related to web standards, content and messaging /li liManage the online promotions that include participation in various competitions, subscription drives, etc. /li liManage the online web‑marketing budget and oversee monthly planning and budgeting for media placements, with a daily and weekly tracking /li liSupervise and elaborate editorial and commercial texts creation for website contents and Email Marketing /li liRecommend and implement possible content changes and improvements for SEO purposes, supporting also Merchandising team /li liWork in close coordination with the marketing and creative teams to ensure that all the online marketing activities comply with the policies and standards laid down by the organization /li liQuickly identify and react to challenges and opportunities, in order to reach sales and ROI targets /li liProvide inputs into web design and navigation, so as to improve the retention as well as the conversion of site visitors /li liDevelop ad hoc qualitative and quantitative analysis, for instance: /li ul liWeekly/monthly/yearly performance reports, by Country, Web‑Marketing Channel and Device /li liROI analysis, monitoring and analyzing actual vs budget data and Web‑Marketing KPIs, by Country, Channel and Device /li liPromotion redemption, by Country /li liWeekly reports of product categories’ performances in order to support merchandising actions based on KPIs like BR, CTR, Visits, etc. /li /ul liSpecial Projects: ul liCoordinate, from Ecommerce side, integration with CRM property database /li liCoordinate, from Ecommerce side, Email Provider tools for custom audiences /li liCoordinate, from Ecommerce side, Analytics Tool Implementation, Integration and possible Migrations /li /ul /li /ul h3Qualifications /h3 ul liAt least 8 years experience in web‑marketing and CRO environment /li liAt least 8 years experience in SEO and analytics Tools such as Google Analytics, Google Trends, SEM Rush, Adobe Omniture and Google Search Console /li liProficiency knowledge of English language (both written and spoken). Any additional language is a plus /li liMust possess strong leadership skills and be precise, well organized, self‑motivated, focused on meeting deadlines and able to multitask within a fast‑paced environment /li liAttention to detail and follow‑up /li liExcellent analytical and time management skills. Preference to work with numbers /li liExcellent execution, high respect of deadlines and good level of proactivity /li liSense of ownership and pride in the performance and its impact on company’s success /li liCapability to adapt to changes and work under pressure /li liCritical thinker and problem‑solving skills /li liCapability to work under strict, short deadlines /li liPositive attitude, team player, ability to work independently and to coordinate projects and people /li liLead, mentor and support the other team members /li liDemonstrates strong decision‑making ability /li liAbility to drive apply continuous improvement in process and tools /li liAbility to establish and maintain harmonious working relationships with co‑workers, staff and external contacts, and to work effectively in a professional team environment /li liExcellent interpersonal and communication skills with the ability to interact with a diverse group at all levels /li liInterested to work in an international environment and to network with worldwide business units /li /ul h3Benefits /h3 ul liAn international, fresh and dynamic working environment /li liBalance between work and personal life: Smart Working (Hybrid work model) and Time flexibility /li liPhysical mental health programs, sustainable projects and workshop promoted by Guess Community /li liArts, sports and social events outside the office, thanks to Guess Fun activities /li liTraining development platform and paths /li liDiscount on our products both online and in stores /li /ul /p #J-18808-Ljbffr