What you will do daily:
1. Lead the development and execution of a data-driven technical content strategy, guiding your team in creating insightful blog posts, authoritative whitepapers, practical how-to guides, and engaging video content to establish thought leadership and fuel demand generation.
2. Define and guide your team's communication of compelling product positioning and messaging that clearly articulates the unique value of our code security solutions and differentiates them within the competitive DevSecOps market.
3. Direct your team's engagement with the developer community through technical content (videos, how-to, tutorials, blogs) webinars, and events to build awareness, foster adoption, and gather critical feedback.
4. Assist Product Marketing with the development and execution of comprehensive go-to-market strategies for new product features and launches, ensuring seamless cross-functional alignment.
5. Collaborate intimately with product marketing, product management and development, sales engineers, and demand generation teams to plan and execute programs that drive adoption and revenue.
6. Act as the voice of the technical customer and developer community internally, using market intelligence and feedback gathered by your team to influence product roadmap decisions and prioritization.
7. Drive a deep, team-wide understanding of our target technical customers and the competitive landscape, translating insights from market research into actionable product and marketing strategies.
8. Guide the creation of high-impact technical materials, including solution demonstrations, to empower our sales and solution engineering teams to effectively communicate the value of our solution.
The experience you will need:
9. Proven experience (7+ years) leading product marketing, technical marketing, or developer advocacy teams within the software development space.
10. A track record of leading teams that successfully create deep technical marketing content that resonates with and is trusted by developers and software professionals.
11. Extensive experience in programming and DevSecOps, enabling you to lead technical discussions with developers authentically and credibly. In particular:
12. Strong understanding of the Software Development Life Cycle (SDLC) and developer tools.
13. Good understanding of code development and analysis concepts such as static code analysis, SCA, Git, CI/CD pipelines, IDEs, and AI coding tools.
14. Familiarity with DevSecOps platforms and their integration into developer workflows.
15. Deep technical understanding and passion for software products and the underlying technology.
16. Ability to understand and communicate technical concepts effectively to both technical and non-technical audiences.
17. Exceptional written and verbal communication skills with fluency in English.
18. Strong presentation and storytelling skills, with the ability to simplify complex technical concepts for diverse audiences.
19. Ability to lead and work collaboratively with cross-functional teams in a fast-paced environment.
Why you will love it here:
20. Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness and embraces the right to fail (and get right back up again!).
21. Great people make a great company. We value people skills as much as technical skills and strive to keep things friendly while still being passionate leaders in our domains.
22. We have a flexible work policy that includes 3 days in-office and 2 days work-from-home each week for those located near our office locations; some locations such as Dubai, India, Japan and Australia operate fully remotely.
23. We have a growth mindset. We love learning and believe continuous education is critical to our success. In an ever-changing industry, new skills are necessary, and we're happy to help our team acquire them.
24. As the leader in our field, our products and services are as strong as our internal team members.
25. We embrace transparency with regular meetings, cascading messages and updates on the growth and success of our organization.
Benefits of Working with Sonar:
26. We encourage usage of our robust time-off allocations with 27 PTO days for our employees based out of the Geneva region, plus additional days based on seniority and circumstances.
27. We contribute 60% of the total cost for your pension; 13.5% to 15.5% of your base salary for savings; 2% for risk.
28. Generous discretionary Company Growth Bonus, paid annually.
29. Commuting:Sustainable mobility options, including carpooling and the refund of 60% of the annual transportation subscription.
30. Global workforce with employees in 20+ countries representing 35+ unique nationalities.
31. We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.
We Value Diversity, Equity, and Inclusion: At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date. We do not currently support visa candidates in the US. Applications that are submitted through agencies or third party recruiters will not be considered. We Value Diversity, Equity, and Inclusion:At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures.We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.We do not currently support visa candidates in the US.Applications that are submitted through agencies or third party recruiters will not be considered.