Overview
Brand Manager Oncology (f/m/d) to support our Oncology Team in Switzerland.
Responsibilities
* Leads the development and execution of the local commercial action plan based on the local brand plan to position the assigned products in line with the Brand Team strategy
* Leads the localization of the commercial part of the global Brand Plan(s) and its adaptation to local needs and regulations
* Responsible for the localization of global projects in alignment with strategic objectives
* Drives the cross-functional execution of the local commercial action and stakeholder engagement plan
* Leads local commercial projects in incorporating an omnichannel-engagement-approach for various projects
* Proactively develops and executes marketing projects with agencies from concept to implementation
* Actively contributes to market insight generation. Monitors market trends, research consumer markets and competitors’ activities
* Collaborates effectively to ensure optimal interactions aimed to support product portfolio strategy
* Close collaboration with sales force and responsible for product-related marketing training
* Manages necessary internal/external networks, consultants, and agency partners
* Develops external expert engagement strategy and plan in collaboration with sales lead and commercial lead oncology
* Manages monthly budget of tactical planning and budget reconciliation
* Manages the Promotional Materials Review process from development through approval
* Participation at national and international congresses. Leads product specific part of national and regional Ipsen meetings
Qualifications
* Bachelor or Master’s in Marketing, Life Science or Business Administration
* Minimum 2-3 years of relevant professional marketing experience in pharmaceutical industry or biotechnology companies, ideally in Oncology
* Experience with omnichannel activities and trends
* Strong communicator and like to set a good example as a motivator and team player
* Innovative, goal-oriented personality with a high level of self-motivation
* Problem solving & solution oriented
* Excellent verbal, written and interpersonal communication skills
* Demonstrated ability to identify and understand market trends
* Solid understanding of the Swiss healthcare environment as well as excellent project management skills
* Fluent in German and English, French is an advantage
Our offer
* Innovative portfolio
* A meaningful job with real added value for society and patients
* Personal development and the opportunity to actively contribute to the company's success
* A pleasant and personal working atmosphere
* Communication at all levels and an open corporate culture
* Hybrid working and flexible working hours
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