About 3A Composites:
3A Composites USA specializes in the manufacturing of leading substrates for the graphic display, architectural and framing markets in North America, South America and Central America. With manufacturing facilities in Benton, KY, Statesville, NC, and Glasgow, KY, and sales and marketing offices in Davidson, NC, our industry leading brands include: FOME-COR, SINTRA, GATOR, DISPA, DIBOND, LUMEX G and ALUCOBOND PLUS. 3A Composites is part of the international 3A Composites Group, which belongs to the listed company Schweiter Technologies headquartered in Steinhausen, Switzerland. At 3A Composites we share common values of integrity and accountability, teamwork, trust & transparency that guide us in our dealings with customers, suppliers, and other stakeholders. More information about 3A Composites can be found at http://www.3acompositesusa.com .
Purpose of this role:
We are seeking a strategic and market-savvy Industry Business Development Manager focusing on Buildings (Exterior and Interiors / Furniture) to help lead our go-to-market strategy in building and construction (exterior and interior) and furniture markets by aligning the 4 P’s of marketing— Product, Price, Place, and Promotion —with end-user needs and business objectives. This role is responsible for being the subject matter expert (SME) on our product portfolio and market landscape, translating insights into strategies that drive growth, customer success and new product development. The Building and Furniture Industry Business Development Manager will develop high-level relationships with key end-user targets, ensuring clear, confident communication of our value propositions of both new and existing product offerings.
In this position, you will be responsible for…
Product
Serve as the go-to expert on our products, applications, and performance in the market.
Collaborate with R&D, product, and commercial teams to influence product roadmaps and new product development based on market needs and customer feedback.
Develop and maintain product documentation, application guides, and case studies to support technical and commercial discussions.
Responsible for product family assigned for the industry
Work closely with engineering to define scope and product roadmap
Be the Project Leader for New Product Development
Price
Guide pricing strategy through competitive benchmarking, market segmentation, and value-based pricing models.
Analyze pricing data to identify opportunities for improvement in margins or market share.
Support the creation of pricing tools and training to equip the sales team with clear guidance.
Place (Distribution & Market Access)
Analyze market access and distribution channel performance; identify gaps, determine best route to market or emerging opportunities.
Collaborate with channel partners to ensure they are fully trained on product capabilities and value propositions.
Support sales in developing account plans and strategies tailored to channel-specific needs.
Promotion
Partner with marketing communications to develop targeted campaigns, sales tools, and messaging that clearly articulate the value of our offering.
Deliver technical and strategic presentations at industry events, webinars, and trade shows.
Contribute content for thought leadership, including blogs, whitepapers, and customer success stories.
Develop and maintain high-level relationships with end-users and OEMs throughout the industry.
Subject Matter Expertise & Training
Act as a trusted advisor to internal and external stakeholders on all aspects of our product offering and market application.
Lead onboarding and ongoing training sessions for new hires across sales, marketing, and technical roles.
Provide customer training—both virtual and in-person—on product features, application techniques, and best practices.
Work with marketing communications to create easy-to-digest educational content, such as FAQs, demo videos, and training decks.
Theknowledge, skills, and abilities you will bring…
Bachelor’s degree in Marketing, Business, Engineering, or a related field; MBA preferred.
5+ years of experience in product marketing, new product development, technical sales, or industry strategy roles.
Deep understanding of value-based marketing principles and product lifecycle strategy.
Exceptional communication skills—able to clearly explain complex products and concepts to varied audiences.
Strong presentation and facilitation skills; comfortable leading training sessions and speaking publicly.
Data-driven mindset with solid business acumen.
Ability to meet travel requirements: at least 50%
Preferred Qualifications:
Background in B2B product categories, especially those with technical or performance differentiation.
Experience supporting or leading new product development, product launches and go-to-market execution.
Familiarity with CRM and marketing automation tools, plus Excel or analytics platforms for market analysis.
Global perspective with the ability to tailor strategies to regional markets and customers.
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