Join Zurich Instruments, a leader in advanced test and measurement instruments and control electronics for quantum computing, as we continue to empower scientists and high-tech companies worldwide. As Growth Marketing Lead, you’ll be responsible for developing and maturing the company’s marketing-to-sales pipeline engine, driving structured demand generation and measurable revenue contribution in close collaboration with marketing and sales stakeholders. This is a senior individual contributor role responsible for building structured demand generation processes, improving funnel performance, strengthening marketing and sales alignment, and scaling revenue contribution. This role complements the Marketing Data & Performance Manager, who owns performance infrastructure and channel execution. We offer a diverse work environment with an open and transparent company culture where personal development forms the basis of our success. We thrive on cooperation and support distributed decision‑making that allows everyone to take responsibility and generate substantial impact from the start and on many levels. Now is a great time to join the team. We look forward to receiving your resume and motivation letter.
Your responsibilities
* Own marketing’s contribution to qualified pipeline and revenue, translating revenue targets into structured demand generation plans
* Identify and scale growth opportunities beyond current paid search and SEO, considering geographic realities and priorities
* Define growth priorities and an experimentation roadmap in partnership with the Marketing Data & Performance Manager
* Set strategic direction for channel investments and funnel optimization initiatives to improve efficiency and outcomes
* Design, document, and operationalize the end-to-end marketing-to-sales funnel, including lifecycle stages and qualification criteria with Sales
* Identify funnel bottlenecks and drive systematic improvements through structured experimentation and repeatable campaign planning/performance reviews
* Serve as the primary marketing counterpart to Sales - building shared pipeline visibility/reporting, feedback loops, improved attribution, and forecasting collaboration
* Partner with Product on positioning and launches, while maturing the function via automation (e.g., email), lifecycle marketing, segmentation, performance visibility, and training
Your profile
* 7+ years of experience in B2B growth marketing or demand generation
* Demonstrated experience building and scaling structured marketing funnels in a maturing company; can be a startup or a scaleup
* Experience working in complex, technical B2B sales environments
* Strategic thinker with an ability to identify challenges and implement solutions independently
* Strong communicator with an ability to influence and align stakeholders across different functions
* Fluent in English; other languages are a plus
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