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von: GSK
工作地點名稱: Baar Onyx, Switzerland – Muenchenbuchsee Bern, Switzerland – Zug
刊登日期: Apr 25 2025
GSK has bold commercial ambitions for the future. By 2031, we aim to deliver £38 billion in annual sales – building from existing strong performance momentum which will significantly increase the positive impact we can have on the health of billions of patients around the world. Our Ahead Together strategy means intervening early to prevent and change the course of disease, helping to protect people and support healthcare systems.
Our portfolio is made up of vaccines, specialty medicines and general medicines. These are the three different types of products we create to prevent and treat disease, many with the potential to be first-or best-in-class.
We are currently looking for a
Customer Experience & Digital Enablement Specialist (m/f/d)
The position is available as part-time (at least 80%)
Start: As soon as possible
Location: Baar (Zug)
As the Subject Matter Expert for Customer Engagement User Journeys, you will play a key role in shaping, executing, and continuously improving how we engage with our customers across digital and traditional channels. You will provide expert guidance and support to both the Medical Department and Business Units on the use of GSK-owned and non-GSK digital channels, such as email, web, and events.
You will drive the development of automated, data-driven, and personalized user journeys, ensuring impactful campaigns that deliver outstanding customer experiences. By leveraging customer insights and usage data, you will guide strategic decisions on channel selection and usage.
In addition, you will contribute to building capabilities in new digital channels for both Medical and Commercial teams. You will enforce best practices across global and local platforms, ensuring coordinated use of GSK and non-GSK channels across teams.
As the Swiss LOC champion for the Content Production Process, Content Lab system, and the collaboration with the Marketing Operations Centre, you will ensure a smooth, agile, and well-supported content creation process. You will also manage onboarding, training, and ongoing support for local Medical and Commercial teams, leveraging existing GSK resources.
Furthermore, you will collaborate closely with the Multi-Channel Expert, Data Analyst, Marketing Operations Centre, and global Tech teams to continuously evolve and enhance the digital customer experience.
You will work at the center of our Commercial Excellence organization and provide hands-on support to brand teams in optimizing omnichannel and customer experience activities – with a focus on digital tools, journey mapping, and operational excellence.
Key Responsibilities:
- In close collaboration with Brand Managers, MSE and Content Specialist, consult and advise on GSK owned and non-GSK owned Customer Engagements channels and the design and integration into effective User Journeys
- Continuously build the digital customer engagement competency in the Medical & Brand Teams to enable the Teams deliver impactful User Journeys
- Leverages campaign & customer insights and drives continuous improvement in the digital customer experience
- Ensure a high level of digital channel orchestration of GSK and non-GSK channel usage
- Act as Owner of the GSK Digital Core Channels (E-Mail, Web, E-Detail)
- Act as Swiss LOC champion for the Content Production Process
- Actively maintains a GSK internal and market Switzerland network to benefit from available developments and synergies
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
- Minimum business management training, preferably Master degree in economics, communication, or Digital Marketing
- Good knowledge of core Digital Marketing Channels E-Mail, WebSites and User Journey design
- Knowledge of HTML, Web Analytics Tools
- Basic knowledge of Salesforce Marketing Cloud or similar Platforms is a big advantage
- Written and oral communication in German and English. French would be a big advantage
- Autodidact and problem solver with perseverance and a very quick grasp of complex structures
- Fluency in German (at least C1 level) and English. Knowledge of French would be an advantage.
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
- Experience as a Digital Marketer, Digital Marketing Consultant
- Experience working in larger organisations
- Engaged, solution-oriented person who is eager to learn, is not satisfied with the status-quo and has a hands-on approach to technology
- Comfortable and agile working in big structures with multiple supplier organisations
- Customer oriented person with a high service and team mentality (Flair for Inhouse-Consulting)
Find out more:
#LI-GSK
為什麼選擇葛蘭素史克?
團結科技與人才,共同戰勝疾病。
葛蘭素史克是一家全球性生物製藥公司,其特殊目標在於聯合科學、技術和人才,共同對抗疾病,這樣我們就可以對數十億人的健康產生積極影響,並為股東帶來更強勁、更可持續的回報,成為一個讓人們能夠蓬勃發展的組織。我們利用疫苗、專科藥物和一般藥物來預防和治療疾病。我們專注於免疫系統的科學和新平台和結合數據技術的使用,投資於四個核心治療領域(傳染病、愛滋病毒、呼吸/免疫學和腫瘤學)。共同對抗疾病,不僅關乎我們對患者和股東的期望,也關乎讓 GSK 成為人們可以蓬勃發展的地方。我們希望 GSK 成為一個能激勵人們、鼓勵人們、挑戰人們,讓他們發揮最佳工作水準的地方。一個他們可以做自己的地方——感到受歡迎、被重視和被接納。他們可以在這裡繼續成長並照顧好自己的健康。因此,如果您與我們有著同樣的雄心壯志,請在這激動人心的時刻加入我們,一起前進。在美國,我們也遵守平權行動原則。這確保了所有合格的申請者都將獲得平等的就業機會,而不考慮神經多樣性、種族/民族、膚色、國籍、宗教、性別、懷孕、婚姻狀況、性取向、性別認同/表達、年齡、殘疾、基因信息、兵役、受保護的退伍軍人身份或任何其他聯邦、州或地方受保護群體*(*僅限美國)。如果彈性對您來說很重要,我們鼓勵您與我們的招募團隊一起探索有哪些機會。會有所不同。但是,我們已經創建了英國招聘常見問題指南。點擊連結並滾動到「職業」部分,您將在那裡找到我們收到的多個問題的答案
當您申請時,我們會要求您分享一些完全自願的個人資訊。我們希望有機會考慮多元化的合格候選人,這些資訊將幫助我們實現該目標,並了解我們在實現包容性和多元化目標方面做得如何。如果您能花幾分鐘時間完成此操作,我們將不勝感激。 請放心,招聘經理無權訪問這些信息,我們將對您的信息保密。所有就業企業/機構在向 GSK 推薦任何候選人之前都必須聯繫 GSK 的商業和一般採購/人力資源部門以獲得事先書面授權。事先獲得書面授權是就業企業/機構與 GSK 之間達成任何協議(口頭或書面)的先決條件。如果沒有獲得上述書面授權,就業企業/機構採取的任何行動均視為未經 GSK 同意或合約協議實施。因此,GSK 不應承擔因此類行為而產生的任何費用,也不應承擔因本網站所發布職位空缺而由就業公司/中介機構推薦而產生的任何費用。取得適用的價值轉移對於確保 GSK 遵守美國聯邦和州的所有透明度要求是必要的。如需了解更多信息,請訪問醫療保險和醫療補助服務中心 (CMS) 網站
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