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Product marketing manager - financial crime

Lausanne
Intix
Marketing Manager
EUR 30’000 - EUR 80’000 pro Jahr
Inserat online seit: 14 Januar
Beschreibung

Step into the front lines of the fight against financial crime, where your marketing expertise becomes a force for global economic protection. Join Vyntra, a dynamic fintech innovator blending cutting-edge AI with deep financial intelligence to create solutions that truly matter. You'll shape how the world's leading financial institutions understand and adopt next-generation crime prevention technology — and help build the GTM engine that makes it possible.

You’ll be the senior voice guiding marketing for our financial crime product line: mentoring colleagues across the GTM chain, shaping personas and messaging, developing campaigns, and turning innovative thinking into pipeline and real-world impact.

What You Will Do

Build and own the go-to-market strategy for our financial crime solutions – from brand positioning to pipeline generation

Create and refine customer personas and messaging frameworks that resonate across compliance teams, risk leaders, and executive stakeholders

Develop and execute multi-channel B2B marketing campaigns, including account-based strategies for high-value prospects in complex regulatory environments

Craft compelling thought leadership content, storytelling, and educational resources that position us as the definitive voice in financial crime prevention

Translate complex AI analytics and data science capabilities into clear, persuasive narratives that both technical and executive audiences can act on

Partner closely with Product and Sales to align messaging, launch new solutions, and maximise market impact

Mentor team members across the end-to-end demand generation process

Collaborate with regional BDRs to support lead generation, feedback loops, and GTM alignment

Who You Are
If you're a hands-on and creative marketer who blends sharp commercial instincts with real-world delivery, we’re looking for you.

You have B2B marketing experience in financial crime, fintech, regulated industries, or enterprise SaaS

You are a natural storyteller, able to turn technical complexity into clear, compelling business value for C-level stakeholders

You know how to drive demand generation and build sustainable marketing systems

You bring curiosity and a drive to stay ahead of emerging technologies, compliance trends, and GTM best practices

You’re equally at home with data and storytelling, using metrics and messaging effectively

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