As Head of Growth, you are directly responsible for how many bikes we sell — this is your North Star. You will own the volume growth target (e.g., +20% in 2025) and develop the strategy and execution plan to get us there.
You are not just leading marketing or sales — you are owning the entire growth engine, across performance marketing, branding, website UX, A/B testing, CRM, sales process optimization, and new business initiatives.
You report directly to the CEO and are part of the executive leadership team. Your job is to ask and answer and execute the most important commercial question in the company:
"How do we sell more bikes next quarter, next year, and beyond?"
Tasks
Your Core Responsibilities
* Own and hit the purchase targets: You are accountable for the number of bikes sold — across online, showroom, and other channels.
* Define the growth strategy: You create a commercial roadmap for the next 12–24 months and drive it across the business.
* Run and scale performance marketing: You manage our Meta, Google, and other digital campaigns with clear ROI targets.
* Continuously improve website conversion: You work closely with design and tech to optimize our website UX via A/B tests and CRO.
* Develop new channels and initiatives: Whether it's referral programs, partnerships, influencers, or new product categories — you test, validate, and scale.
* Build and lead your team: You lead a multidisciplinary team across marketing, design/UX, and sales operations — with a clear focus on delivering commercial outcomes.
* Use data to drive decisions: You define, track, and report on KPIs (purchases, CAC, ROAS, conversion rates, etc.) and translate insights into action.
Requirements
* Have 7+ years of experience in growth, performance marketing, commercial strategy, or ecommerce leadership — ideally in a high-growth B2C/D2C environment.
* Have end-to-end ownership of commercial performance — from acquisition to purchase.
* Think in numbers: CAC, LTV, ROAS, SQLs, CVR — and use data to drive strategic bets.
* Know how to lead cross-functional growth: you've run teams that blend marketing, UX, and sales execution.
* Are a builder at heart: you're not here to run a playbook — you're here to write the next one.
* Are excited by autonomy and accountability: you want a leadership seat, not just a management title.
Benefits
* Impact: You'll be the commercial architect of one of Switzerland's fastest-growing e-bike companies.
* Autonomy: You get to shape your team, your budget, and your strategy — and actually execute it.
* Leadership: You report directly to the CEO and help steer the company at the executive level.
* Growth: We're already performing — you'll get the tools and support to scale us further.