Head of Marketing (EMEA)
", "
This is a dynamic role that requires exceptional leadership and vision to spearhead our Regional Marketing Department in EMEA. As the Head of Marketing, you will be responsible for developing and executing strategic marketing plans to drive business growth and increase brand awareness in the region.
", "
* Main Responsibilities:
", "
* Develop and execute regional brand integrated marketing plans to achieve business objectives
", "
* Lead and manage a team of marketing professionals to ensure successful campaign execution and results
", "
* Oversee campaign creative briefs for specific regionally driven channels and activations
", "
* Execute all earned, owned, and paid media tactics in close collaboration with the Global Brand Management team
", "
* Maintain strong relationships with external business partners, media, and relevant 3rd party agencies
", "
* Establish and maintain appropriate networks of external creative partnerships
", "
* Leverage available channel/store/account shopper insights to elevate/accelerate shopper conversion
", "
* Set objectives, strategies, and frameworks to build and expand brand equity and effective execution of the Global Marketing strategy in the region
", "
* Translate global marketing strategy into region-specific activation plans
", "
* Ensure full alignment with the business's overall goals and priorities
", "
", "
About You
", "
* Skillset:
", "
* 10+ years' leadership experience in business/marketing/management in a role with EMEA focus
", "
* 8+ years' experience in managing teams within global/regional matrix organizations
", "
* Experience in brand strategy, marketing management in best-in-class consumer marketing environment - e.g. background from apparel & fashion, accessories, FMCG, or digital native brands
", "
* Strategic vision and deep understanding and passion for the industry and the Dickies lifestyle environment
", "
* Master's degree in Marketing & Communication or equivalent working experience
", "
* Excellent leadership, compelling & inspiring communication, and interpersonal skills
", "
* Ability to manage complex projects across various stakeholder groups and priorities
", "
* Ability to prioritize, lead and inspire a team to constantly outperform defined KPIs and objectives
", "
* Highly analytical and creative, data-driven approach: you combine analysis with innovation
", "
* Continuous Learner: you are always seeking to learn more and looking for ways to improve your results
", "
* Ecommerce / Marketplace Marketing know-how is a must
", "
", "
Benefits
", "
* A supportive feedback-based culture where respect and integrity guide us in what we do
", "
* An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
", "
* On site gym offering health and well-being initiatives
", "
* A discount card with 50% on all VF brands
", "
* Break out areas offering complimentary hot drinks
", "
", "
About Us
", "
We power movements of sustainable and active lifestyles for the betterment of people and our planet. Our purpose unites us and leads us to pursue our goals, together.
", "
Foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
", "
We strive to provide equal opportunities for both VF associates and applicants alike.
", "
Your career journey starts here!
",