Description du poste
We are seeking a Community Manager who will work closely with our Head of PR to strengthen and expand Blancpain’s presence among customers, watch lovers, collectors, clubs, influencers, and cultural tastemakers. This role is central to building a vibrant, loyal, and engaged community that reflects the spirit of the maison.
Key responsibilities
The Community Manager will be responsible for developing, nurturing, and activating Blancpain’s global community ecosystem across social media, watch clubs, collector circles, and key opinion leaders. He/she will assist the Head of PR in building strong bridge between the maison and its most passionate advocates, fostering meaningful relationships and amplifying Blancpain’s voice across digital and physical touchpoints.
Community Building & Relationship Management
* Develop and animate a vibrant community targeting customers, watch enthusiasts, collectors, watch clubs, influencers, and industry partners.
* Build and maintain strong relationships with key community figures, including collectors, watch journalists, content creators, and horology experts.
* Actively support exclusive community events, collector gatherings, boutique activations, and digital meetups.
Content creation
* Create and curate compelling content that highlights craftsmanship, heritage, innovation, and community stories.
* Identify, evaluate, and collaborate with influencers, photographers, videographers, and watch‑focused content creators.
* Develop co‑created content initiatives that elevate the brand’s storytelling.
Community Insights & Reporting
* Monitor conversations, respond to community interactions, and ensure a consistent, refined brand voice.
* Track trends in luxury, horology, and digital culture to keep Blancpain at the forefront of online engagement.
* Social listening: monitor community sentiment, engagement patterns, and emerging topics around Blancpain and within the watch world.
* Provide regular reports on community growth, engagement KPIs, influencer performance.
* Use insights to refine strategy and propose new initiatives.
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