Join our team as a Sales Activation Manager in Zurich! This role offers a dynamic work environment and great growth opportunities.
Responsibilities
* Collaborate with DACH Content Manager and marketing teams for optimized content.
* Support digital marketing activities with media and digital agencies.
* Monitor retail media budget and analyze consumer behavior for campaigns.
* Ensure the content flow so that every local customer receives the correct and optimized content.
* Support and conduct marketing activities in digital communication with CH Marketing and externally with media and digital agencies.
* Control the retail media budget.
* Monthly KPI analysis (including Google Analytics) and reporting regarding traffic generation and dwell time on webshops and digital sales partners.
* Analyze consumer behavior along the sales funnel to optimize digital campaigns.
* Maintain the internal KPI dashboard for digital sales channels (online pure players, own brand webshops, etc.).
Skills
* Degree in Business Administration or related field; 3‑5 years of experience.
* Proficient in digital marketing trends and analytical methods.
* Fluent in German and English.
* Strong knowledge of Google Analytics.
Qualifications
* Degree in Business Administration or a Higher Technical Institute with a focus on Digital Marketing, Data Science, or Data Analytics.
* 3‑5 years of professional experience in data analysis and/or content management.
* Experience with online pure players such as Galaxus or Brack is advantageous.
* Extensive knowledge of digital trends and analytical methods.
* Fluent in German and English.
* Proactive work style, networked thinking, and a good sense of digital metrics.
* Good user knowledge of analysis tools such as Google Analytics and Google Ads.
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